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TCF Coaches: bill, how you doing man you just have to be the first one, I see up here.

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TCF Coaches: Let me get my chat box up.

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TCF Coaches: Right.

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TCF Coaches: Tom how you doing.

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TCF Coaches: All right.

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TCF Coaches: i’m just trying to.

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TCF Coaches: get my screen up and running.

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TCF Coaches: Go.

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TCF Coaches: get the right one to go.

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TCF Coaches: Mike looks ready today what’s up man, how you doing.

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TCF Coaches: There is a little green little thumbs up crystal Tony Benn bill Alex Nicholas.

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TCF Coaches: This is what I want perfect.

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TCF Coaches: Just kidding no training today.

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TCF Coaches: April 1.

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TCF Coaches: Tom how you doing.

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TCF Coaches: Today is gonna be fun.

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TCF Coaches: Because you barely don’t even know what i’m gonna do today, do you.

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TCF Coaches: i’m along for the ride.

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TCF Coaches: I know that’s good So are we at one o’clock yet yeah we’re one to one, so let me, I just want to give everybody a little bath screw it will go through the slides that we have to go through first time.

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TCF Coaches: So I don’t get myself in trouble and then we’ll talk about what we’re going to talk about today how’s that.

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TCF Coaches: There you go.

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alright.

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TCF Coaches: So anyways today’s a April Fools I was going to plan something really nasty for alia on April fool’s day to day, but I decided not to so they got spare you all that stuff.

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TCF Coaches: So.

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TCF Coaches: here’s this KPI dashboard Tom I see.

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We don’t say.

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TCF Coaches: Oh that’s the problem, maybe I gotta share my screen hang on.

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TCF Coaches: got it.

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got it.

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TCF Coaches: yeah it’s a new MIC on so My guess is a few people be jumping on Lake as a price still looking for the March link because they don’t realize there’s an April link.

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TCF Coaches: That happens every month that’s all right.

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TCF Coaches: You have my screen Tom.

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nope.

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TCF Coaches: Okay, let me go round two.

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TCF Coaches: Okay.

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TCF Coaches: All right, in the meantime, how did your first quarter go share the box.

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TCF Coaches: You on target off target.

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TCF Coaches: what’s happening.

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TCF Coaches: There we go.

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TCF Coaches: Alright, so now you got the big screen and everything right.

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TCF Coaches: yeah.

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TCF Coaches: All right, I was sharing how you normally share files, not on the zoom but anyways so Tom I see all these KPI Fridays what what the hell, are they you know tell me give me a what are they, why should we even do them.

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TCF Coaches: yeah so KPI Fridays guys are leading indicators they’re your leads your the job sold they’re not on this dashboard there there’s just a sheet that you can use, you can choose to use and post a picture.

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TCF Coaches: And what you learned every Friday, so that you’re focused on leading indicators this thing that you’re looking at here guys is lagging indicators, this is, after the fact.

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TCF Coaches: So generally this thing here if you click where it circled there go to KPI dashboard click enter your monthly numbers guys there’s three numbers.

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TCF Coaches: That you need to fill in looking back on the previous month okay so it’s super easy to do it once a month you take your p&l after everything’s reconciled at the end of the month.

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TCF Coaches: Which is usually a week or two into the next month, so today, you should not be filling this out because there’s no way on god’s green earth that all your shit is reconciled this morning.

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TCF Coaches: With your bookkeeper so so that’s what that is so guys, this is the one time, a month thing.

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TCF Coaches: takes literally five minutes turn off the damn KPI you look at three numbers on it your revenue your cost of goods and your overhead and you’re done.

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TCF Coaches: And everything everything else calculates you can compare how you’re doing against other trades other regions and things like that.

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TCF Coaches: The weekly one you guys is to keep you on track to hit your goals, a lot of us don’t reach our goals, so you had a million dollar sales goal for the first quarter and.

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TCF Coaches: You know you knew that in order to hit that you needed you needed to sell I don’t know 30 jobs.

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TCF Coaches: Okay, in order to get 30 jobs, you would reverse engineer, how many leads, you need based on your closing rate that’s what the weekly thing is so when you’re tracking every week.

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TCF Coaches: You know if you’re on track or not with your leads and your job sold and what your predicted job average job sizes so guys there’s plenty of training in the membership site on this stuff just do it trust it.

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TCF Coaches: When you first start doing that weekly kpis and this thing it ain’t gonna mean shit to you it’s only going to mean something to you when you have some data over time to look back on So there you go.

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TCF Coaches: i’m glad you put that to rest, so all right Tom again give us 30 seconds on what the hell is my high profit summit, and why should anybody even think of going.

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TCF Coaches: We all we.

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TCF Coaches: want to be in a room with a bunch of kick ass people learning some cool things to make your life your health your checkbook your business your team better.

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TCF Coaches: You need to be in the room, spouses, as always, or half price spouses and business partners so if you’re not signed up just get your ass to Denver.

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TCF Coaches: And I have proof of that all what carbs talking about the kpis ma high give me an example on a second i’ll i’ll take this one Tom.

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TCF Coaches: We started it six months at a pop six months prior to tax day, this is why it ends on April 15 this year we want you to go to this tracker you just simply put your name and you start saving money for you in your account.

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TCF Coaches: I think we have something like 30 people out of 200 actually doing this, I I assume the other hundred and 70 have either already saved.

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TCF Coaches: What they need for retirement or they’re tracking their retirement savings.

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TCF Coaches: somewhere else, and then it is it off shot that a few of you just actually may not even be want to bother be bothered with such a thing.

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TCF Coaches: But we’ve got a whole bunch of people off their ass and I want to just recognize, if you take a look at the screen right now, I just want to recognize.

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TCF Coaches: We started this six months ago, and these are I just posted the people that actually saved 1000 bucks and more over the last six months.

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TCF Coaches: And I want you to just take it, I want to just talk for a second about a couple of one of our coaches TIM he did this last year, and he put away 50 some thousand bucks.

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TCF Coaches: And he said Steve i’d never would have done this if it wasn’t for this tracker just for something to do that, the point is this.

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TCF Coaches: That TIM Joe rich and Bob all put in over $20,000 this shit i’m telling you there’s 20 grand you put in, or whatever you put in in 20 years $20,000 could be worth $2 million.

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TCF Coaches: It could be worth $200,000 just depends on how to invest it, but the point is.

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TCF Coaches: If you don’t get off your ass step one put your name in the tracker step to open up a separate account that you go put money in every year step three put $1 in $1.

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TCF Coaches: Step four let momentum take over Okay, so I wanna I told you, I would I would prove that two things so far Tom and I are talking about actually matter, I want to go back up to, I want to, I see a guy he was sitting in this truck Charlie Ross.

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TCF Coaches: yeah I wonder if you’re gonna bring him up.

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TCF Coaches: i’m going to pick on Charlie.

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TCF Coaches: areas, and I make sure I get up there, because I want to go over these three things so Charlie Ross internally i’m just going to say it, the way Steve says it and you know I love you right thumbs up Charlie because i’m about to fucking hand you your ass right here.

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TCF Coaches: I knew Charlie for 10 years.

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TCF Coaches: And he just did not have his act together in a business way he just didn’t have it didn’t have saving didn’t have checking didn’t have.

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TCF Coaches: Insurance didn’t have retiring didn’t have shit and we talked every single year.

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TCF Coaches: I met Charlie at a home show and it wasn’t even at the home show, but he showed up and i’m like Charlie what the hell, why are you here with your big booth and the Nice water features that you have it go Steve.

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TCF Coaches: I can’t even afford the $2,000 that they charge you to have a booth and i’m like and I looked at him and I like this, and this is the first time ever did this Charlie you’ll be maybe happy or sad.

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TCF Coaches: I just looked at you, Charlie I don’t know if you remember what I told him I said, Charlie that’s fucking ridiculous you’re like 50 year old grown ass man.

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It.

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TCF Coaches: is true you remember us walking around that show.

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Charlie: I do, I do, I was probably calling you a few names and the back of my mind to further than that.

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TCF Coaches: i’m sure you were but i’m like you know God damn it I only got a few more years on this planet, I can either keep my mouth shut and leave and.

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TCF Coaches: Charlie and all the charlie’s of the world may or may not get it, or I could just say what I want to say kick them in the ass and start something fucking new for him and his wife.

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TCF Coaches: Now let me go to the next thing.

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TCF Coaches: Why would you show up at a personal then Charlie showed up at this personal event that stuff actually changed everything he heard.

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TCF Coaches: me go through my calculator retirement calculator and the money thing and came home and told matt about it and matt decided to do what Charlie a simple thing.

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Charlie: She she started putting I think you’re referring to Monday Monday and she started putting money back every single week.

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TCF Coaches: hundred bucks 5200 bucks that’s it well, you don’t want.

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TCF Coaches: That 5200 bucks all of a sudden, every time Charlie went out he started implementing the Shin foo and all the numbers things and then all the things that we had been talking about for 10 years.

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TCF Coaches: started to click for Charlie he started kicking ass and make it a shit ton of money and his business, so he started taking an extra 10 grand 20 grand 30 grand 40 grand and putting it in this account and after three three and a half years they went from zero to 400,000 bucks.

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TCF Coaches: Plus.

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TCF Coaches: period because he started to hang with people that wanted to go places he started to go to live events Okay, that one of the go.

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TCF Coaches: places, he also decided i’m going to go on that tracker and not only did he or net, I have to give them that, because I can promise you charlie’s never been on this tracker.

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TCF Coaches: That not only.

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TCF Coaches: She didn’t just start put her name and start adding up she started to give back to the Community, she started to pose every it’s Monday, what have you done for yourself we didn’t ask her to do it.

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TCF Coaches: She just did it and it was called Monday Monday and it’s a big deal and when she missed a Monday here and there, Tom what was the reaction of the group, every time she missed a Monday we gave.

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TCF Coaches: away where’s net.

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TCF Coaches: yeah where’s the money, money.

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TCF Coaches: Is the post.

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TCF Coaches: Because he’s doing the first three slides that were talking about he went from zero to 400,000 bucks period.

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TCF Coaches: period.

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TCF Coaches: He just need you know, a Charlie needed a nudge well a kick in the ass was more like it, but that’s all he needed see Charlie had within him everything he’s ever needed to kill it in the business world, he has.

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TCF Coaches: he’s just choosing not to implement any of it yeah.

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TCF Coaches: One day, he woke up the switch flip he started he started just implementing the shit he knew was inside of him and look where he is today.

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TCF Coaches: We can’t and he’s left our groups and come back to our group so guide them anytime I don’t think Charlie we can keep you out of the group, because when you leave the group after a couple of months you get group withdrawal you start to know oh my God, I find myself sliding backwards.

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TCF Coaches: Now i’m talking to Charlie like he’s not in front of me but Charlie is any of what I said a lie, or is it all the truth.

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Charlie: that’s 100% the truth Steve The one thing you were just saying is when you to leave a group you start to get lazy really I mean we had some success we’ve implemented those week we’ve done the first few things there and it works so imagine if I continue to implement all of it.

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TCF Coaches: Dave net correctly it’s.

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TCF Coaches: 440 $6,000 yeah okay net yeah now you just show it off.

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TCF Coaches: But you know good good for you and you know I want you, I want you in a place in your life that 46,000 bucks doesn’t even matter to you.

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TCF Coaches: It really doesn’t like if you made $100,000 mistake at this point in your time, yes or no, could you live with yourself.

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Charlie: Honest yes.

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TCF Coaches: Right now, this point charlie’s a Yes, he could he could do it, I want to see everybody else in the chat box I don’t know what we got on the show today 40 of us on the show today.

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TCF Coaches: Could you make $100,000 mistake and be okay, with it, you wouldn’t like it i’m not asking anyone to like it, but you know okay I just bought a couple of zeros but I got a lot more zeros backed up behind me.

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TCF Coaches: I mean literally look at the answers I don’t accept for Charlie I don’t know I don’t see anybody.

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TCF Coaches: That says yes i’m okay with.

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TCF Coaches: That you know that tells me Tom that tells me these these people on the webinar exactly where they need to be today.

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TCF Coaches: Absolutely, because I hope after you hear what Tom has to say today which Tom doesn’t even know he’s going to say yeah that a switch flips on you go, you know what i’m in the right place at the right time.

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TCF Coaches: Because, do you yes or no, do you feel like holy shit this is kind of my fat my last hurrah I got to make this shit work ramen real trump who feels like that that at this point in your life and your business that you got to make this work, because this is it.

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TCF Coaches: You know, after 44 years old, for the most part society will throw you away, they think you’re too old to invest in.

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TCF Coaches: And so, if you don’t have your shit together by 44 years old.

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TCF Coaches: it’s not looking good for you there’s one caveat to that.

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TCF Coaches: Those people that have their own businesses that get their shit together after 44.

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TCF Coaches: can make it.

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TCF Coaches: yep that’s the difference and that’s where you’re sitting right now.

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TCF Coaches: And you’re right i’ve lost more than that and opportunity cost man, he says, I bet you if we added up opportunity last cost in this entire group just to 40 people on here it’d be $40 million.

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TCF Coaches: Or, more yeah Tom in your personal opinion go back 25 years you’re painting business, and you know the shit that we’ve been teaching for now eight years how many millions of you left on the people.

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TCF Coaches: shit.

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TCF Coaches: I don’t even know if you can put a number to it, but the first one that came to my mind was over the course of my whole career of the 20 years at least 100 million dollars.

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TCF Coaches: You know.

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TCF Coaches: And just in my student I first two years of business.

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TCF Coaches: My head was jacked up and just tactically I didn’t even keep in.

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TCF Coaches: touch with past customers, I had no database, I was just out there hustling and then and I figured based on what we know now about our database several years later I went back and did the math and looked at all my customer lists and average.

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TCF Coaches: lifetime value in this and that and the first year and a half, two years I I I lost out on at least $2 million just in the first two years by not having my shit together so compound that over a couple decades right so.

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TCF Coaches: So.

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TCF Coaches: Tom you can read the slide I actually.

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TCF Coaches: yeah so so guys with with all these calls.

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TCF Coaches: You know, we know that overwhelms real one, of the one of the reasons that we put the two programs together and made battleground this year and and this and that we’re trying to streamline some things is to reduce the fire hose effect.

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TCF Coaches: Guy there’s so much here so take what you need if this call is not for you, if any of the calls are not view hop off and catch a replay and get your aspect to work.

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TCF Coaches: All right, the knowledge that you’re learning is no good if you’re not implementing things, and so one of the things we’ve seen through the years is sometimes people are.

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TCF Coaches: what’s the what serial webinar watchers but they don’t do shit to implement and that’s not what we want here second thing i’m going to say, is, I know there’s.

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TCF Coaches: guys you got it you can’t be a fly on the wall in this group, I mean you can, if you choose to, but if you really want to get the benefit of the coaching and the membership and things like that.

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TCF Coaches: be involved, use the Facebook group use hashtags you know, like ask a coach or something whatever fucking hashtag is now for that.

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TCF Coaches: You know if you if you have a question about your numbers, or whatever post and ask a specific coach guys, we are not going to say this.

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TCF Coaches: We are not going to do all the heavy lifting for you, you have to Charlie and nutter a perfect example and so many others.

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TCF Coaches: Like they took action they implemented they showed up, they did the stuff they’re being coached on they asked question and things like as questions.

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TCF Coaches: And so, our coaching team is not sitting on Facebook you guys watching the comments waiting for you to ask them a question.

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TCF Coaches: Okay, so just they’re building their businesses and the fight and all these we have jobs too.

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TCF Coaches: Alright, so you have to be assertive and type in their you know, like Steve What do you do to blah blah blah Greg I have a question about this because you’re a gc like be specific and we will bend over backwards to help you I just see a lot of.

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TCF Coaches: posts that are out there with not a lot of specific ask if that makes sense So hopefully that makes sense.

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TCF Coaches: By this time you kind of know the forte of every coach every coach.

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TCF Coaches: Most of us can do everything, but most of us gravitate towards one thing, for instance I just gravitated towards the mindset thing I just like that that’s what turns me on.

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TCF Coaches: And by the way, I just put a little here’s your your April calendar Those are the things to show up for you can circle them to the ones you want to go live or make sure you hit the recording, I just wanted to point out that normally.

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TCF Coaches: I don’t do a lot of open coaching and i’m excited when I get to do on this Tuesday i’m doing one, so, if you like, Steve and you want to hear my stuff and you got some questions show up okay we’re going to have a good time and and.

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TCF Coaches: Like Tom everything that comes out of my mouth is just what’s going on in my head right on my sleeve, and in my heart at the moment we don’t practice for the shit I didn’t go to MBA school for this stuff.

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TCF Coaches: it’s just raw and real from a guy who candidly has already gone and done what you’re trying to go and do.

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TCF Coaches: So there you go but Tom I want to answer a question Terry has so he had there’s a good conceptual question up here.

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TCF Coaches: It basically i’ll just paraphrase it because there’s so many millions left on the table, like what we just talked about okay.

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TCF Coaches: Why do we do this is there some sort of secret society that that makes all the money and the rest of us just Milan and be okay or mediocrity, I mean is that the deal, why, why do, why are we just okay with average.

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TCF Coaches: and think about that Tom because I got.

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TCF Coaches: Let me tell you something we have this expression we we talked about a bunch called ostrich management, a lot of us like to put our head in the sand and pretend the shit in the future is going to stay out in the future.

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TCF Coaches: Where every day you wake up you’re one day closer to that future and if you’re not doing the shit today Tom and I preach this all the time, the stuff you’re doing the day will determine the person you’re going to wake up and be in 20 years.

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TCF Coaches: Honest to God you can’t mess around with this stuff you can’t wake up and go today i’m just going to be a lazy piece of shit.

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TCF Coaches: and not make one iota of an inch of forward towards your goal, so this is why we do it, I just think.

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TCF Coaches: Very few people are proactive about their future, how many of y’all have actually thought about design, we did a whole webinar I don’t know when about designing the life that you want like reverse engineer that stuff.

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TCF Coaches: simply think about the thing we just talked about with the $50,000 in the money and the retirement.

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TCF Coaches: Whatever your goal is and one day we’ll do a money thing we’ll do the calculator so you’ll know exactly how much money you need but trust me it’s in the millions, if not hundreds of thousands it’s millions.

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TCF Coaches: That you’ll need to support yourself, for the last 2030 years you have on this planet.

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TCF Coaches: Tom do you have any idea I know Tom TOMS done the calculated thing I don’t know every time I do a thing does it, but I can promise you Tom needs millions of dollars by time he’s what are you going to retire when you’re a year to retire Tom.

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TCF Coaches: When I am 65 years old, which is what am I now 5213 years okay and.

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TCF Coaches: How many millions, would you think you needed the Bank to fun, because at 65 you’re pretty healthy guy you might lift 30 more years honestly yeah 20.

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TCF Coaches: Okay, so you can live 20 more years after that.

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TCF Coaches: No 20,000,020 million okay.

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TCF Coaches: So I want real quick, I want to say something to before you move on to this to Terry.

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TCF Coaches: The so many people leaving money on the table, year after year, real quick I because I had something that I wrote down here I didn’t want to miss it because I know you’re starting to get into the groove here.

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TCF Coaches: I think people continue to leave money on the table, because they don’t keep the killer instinct going.

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TCF Coaches: I think we, we have a when we have a good month we have a good week we sell a big job we have a good year and then we take our foot off the gas we think at some point we’re going to hit cruise control in our business you guys and, and this is.

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TCF Coaches: i’ll tell you man that this is really hitting home with me just that whole.

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TCF Coaches: Attack mindset in fact I see it, when I do sales training workshops and things like that for companies and their and their teams that most sales people you guys.

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TCF Coaches: Are content they’re waiters they’re waiting they’re waiting for shit to happen and I read something this morning, one of the books i’m reading right now it’s called winning by TIM grover and he talks about how.

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TCF Coaches: winning success, however, you guys want to talk it i’ll tell you what that right, the ship down, I wrote it down.

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TCF Coaches: He said winning is elusive, but when you finally catcher and you get a seat at the table of winning.

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TCF Coaches: winning gives you the Chair with the broken leg, so you can never quite be comfortable at the table.

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TCF Coaches: Just picture that picture pulling up to a table right out scooting up to a table, and you know, one of the legs is broken.

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TCF Coaches: How are you going to sit in that chair you’re going to have some discomfort like party is gonna be like hey it’s nice to be at the table, but I know any minute now this Chair could break and have to be on my ass.

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TCF Coaches: And guys, I think, Terry That is why so many people leave money on the table, why they don’t move to those next levels in their business and their health or whatever is because.

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TCF Coaches: We think once we’ve won at some point, like we’ve arrived, and I remember feeling that way Steve many years ago with.

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TCF Coaches: With our painting business, we finally got our crew dialed in we got all the right people off the team fired 12 what was seven guys what the hell, it was in 20 minutes on a black Monday I called it, and we had our right five guys.

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TCF Coaches: That five six painters, and then we added a couple more, and I think we hovered around nine or 10 and we were making more money, with the right nine or 10 guys and we were with 25 or 30 back when we had that.

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TCF Coaches: And what I realized Steve is like I like.

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TCF Coaches: Just because you have your team built doesn’t mean that recruiting and training, and all this other stuff stops now.

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TCF Coaches: Right you got it, you have we have to keep showing up and we took our foot off the gas and a couple guys left, and it was a wake up call.

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TCF Coaches: Alright, so many of you guys i’ve seen some post this year already, and this month we’re guys like i’ve sold the biggest job i’ve ever sold in my career and i’m having the best quarter have ever had guys.

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TCF Coaches: you’re in a broken chair sitting at the winning table right now all right, and if you take your eye off the, off the ball of winning and the effort in the grind and the focus.

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TCF Coaches: You are going to be that chair is gonna break and you’re going to be back on your ass again because it happens to people all the time, so that’s what I thought of when I saw serious question so all right.

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TCF Coaches: So he wants to know, and I don’t really understand the question is there a list of the Facebook bucket calls, what does that even mean Tom do you know.

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TCF Coaches: that’s in the Member site you’ll just go to past webinars if that’s what you’re looking for, if you have a more specific question then i’m reading it there that’s how I read it as you’re looking for past calls but.

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TCF Coaches: Or you can ask Nicole yeah info.

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TCF Coaches: info info at the contractor that are.

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TCF Coaches: Either just technical yeah.

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TCF Coaches: pretty much asked these kind of questions to anybody, but Tom and me.

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TCF Coaches: alright.

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TCF Coaches: Alright, so.

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TCF Coaches: The Tom and I eat our own cooking.

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TCF Coaches: Or we hypocrites are we doing the shit that we’re telling you to do.

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TCF Coaches: The reason why Charlie Ross turned it around is because he just kept coming back and hang out with people.

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TCF Coaches: That were where he wanted to be.

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TCF Coaches: And when Tom and I met, we had a discussion, I mean we had multiple discussions about even getting together.

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TCF Coaches: Tom was, if I remember and i’m not, I want to put words in your mouth Tom but you were pretty much finding your footing with your own personal coaching thing about 10 or 12 years ago was that about where you’re at.

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TCF Coaches: yeah about 10 years ago I.

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TCF Coaches: sold my half of the painting company got out started speaking started coaching had I did everything I could to get away from the contract and world, so I ended up coaching chiropractors and book publishers and and different companies and things like that and decided.

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TCF Coaches: I needed to niche back to contract I got it up with this hey mute yourself, whoever, that is.

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TCF Coaches: district.

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TCF Coaches: Then there you go alright cool.

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TCF Coaches: i’m gonna get them all Tom just go ahead and just unmute yourself now I just killed everybody.

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TCF Coaches: All right, I mean that nice way yeah.

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TCF Coaches: So i’m sorry go ahead, where were you before the well.

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TCF Coaches: yeah right so yeah but it doesn’t your 1012 years ago is when I really started.

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TCF Coaches: full time coaching and speaking and doing what we’re doing now.

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TCF Coaches: Right so ultimately Tom and I agreed that we would go forward and start this this this exact group, but it would had different names back then.

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TCF Coaches: And we had this discussion because I had already had a partnership that was probably the best.

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TCF Coaches: and worst relationship of my entire life, I mean for 811 years we were together, it was a dream come true, and for the last three we started stopped communicating and then.

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TCF Coaches: It it went so South quickly at the end I literally, two years later, had to go see a shrink, for the first time in my life, just to figure some shit out.

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TCF Coaches: And i’m glad I did so when I got a hold of Tom like okay Tom we’re going to be attached at the hip and be partners, I gotta tell you, though, um it’s I got to talk about everything, and I got to talk about everything, a lot, so you and I never fall apart and.

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TCF Coaches: When you start to be really open and totally honest and totally vulnerable with each other.

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TCF Coaches: This is when you start to grow together and that’s exactly what Tom and I have done, Tom and I are not the same people not even close.

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TCF Coaches: To the same person as when we met and, to be honest and i’ll just say it on my side of the table Tom and I never met you.

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TCF Coaches: Besides, I wouldn’t be here, and all this kind of stuff I wouldn’t be the person I am today you just by hooking up with you, you helped pave the way with some of your crazy ideas.

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TCF Coaches: That it’s okay to get up and say what what you’ve done it’s okay to get up and say what you feel it’s okay to just just speak the truth and speak from the heart.

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TCF Coaches: None of that should ever would have happened, and my life is 180 degrees different right now, because of you, but it’s because we have a willingness to truly share.

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TCF Coaches: Even the deepest crap I mean think of all the conversations we’ve had over 10 years about the most personal stuff it’s like.

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TCF Coaches: I remember you know my wife and I we’ve done on and often marriage counseling for three four years, and when we never done it that the shrink.

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TCF Coaches: She always goes well Steve if you want to do, individual sessions i’m available for that, too, and i’m like no i’m good because I actually have people like Tom.

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TCF Coaches: That I can talk to openly and honestly about everything and i’m in hold nothing back.

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TCF Coaches: In fact you’ll see a slide in this later on that most people in this group in our groups, ever since we started the number one thing they say.

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TCF Coaches: It besides, you know we came for this sales and we’re staying for the Community, because it’s so great, but because I can say stuff to my this group I can’t even tell my spouse I can’t even tell my family.

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TCF Coaches: And this was our relationship to we we could talk openly because we didn’t judge one another.

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TCF Coaches: We didn’t we didn’t try to slap each other down or be better than each other, we truly have been there for each other, now we Evan flow, like any other relationship, but we’ve been there for each other openly discussing absolutely everything period yep.

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TCF Coaches: And the growth that we’ve both experience and a lot of you that that have been i’m i’m looking at a picture of Lisa oren and she because she was i’m just picking you out Lisa because you are.

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TCF Coaches: You are with us, eight years ago, I think, and because so you’ve seen this whole progression unfold before your very eyes and I picked these two pictures.

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TCF Coaches: Because on the picture on the left is Tom and I went with just started just share with each other about everything and appointed this, by the way, is for you to have someone you can do this with.

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TCF Coaches: Whether it’s within this group or without of this group, this is what this is what you need this is why I push partnerships because.

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TCF Coaches: If you truly have that one special person on this planet, that you can really mind dump into and vice versa, and not judge one another, then you get the picture on the right everything brightens up and you just you are lifting each other up.

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TCF Coaches: and

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TCF Coaches: Tom you could talk about your own journey your own demons and stuff, but you have lifted me up.

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TCF Coaches: Well, more than you’ll ever know.

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TCF Coaches: Why, I can appreciate that and I can honestly say it works both ways because i’m not.

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TCF Coaches: You know i’m not complemented with the things you know you talked about the crazy ideas I had, and this and that blah blah blah.

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TCF Coaches: guys Steve came along, at a time where my confidence was probably at an all time low, and he was actually somebody who.

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TCF Coaches: Who was like man you kind of know your shit you know, and I think it’s because I approached it from the mindset thing honestly I mean that’s our very first conversation was about mindset, it was different right.

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TCF Coaches: Then than most most others, you know Steve I do have one regret, though, when when we met I remember, I was coaching high school football back in Illinois it was before I moved to Colorado.

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TCF Coaches: And you were going to hire me to do coaching for Logan to coach Logan on the marketing and does anyone know what my biggest regret might be I just met Steve maybe a couple weeks earlier just curious were on the phone he had inquired about me coaching Logan.

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TCF Coaches: and getting their marketing going, and this, and that any guesses in the chat box what my biggest regret was.

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TCF Coaches: This ought to be fun.

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TCF Coaches: Starting video sooner, you did not hire Logan not investing didn’t charge Cobra so you got it I didn’t charge Steve enough.

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TCF Coaches: yeah that’s it because I didn’t know Stephen guys my mind I had just remember I just taken a beating a couple years earlier, I filed bankruptcy.

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TCF Coaches: Like there was some bad shit happening man, you know i’ve done really well and i’ve done really poorly and I was there were things personally that were going on, and this is it, and so, when I say my confidence was at an all time low, I didn’t have the full.

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TCF Coaches: view of myself that I think I should have had right that we should all have so I just want to encourage you, if you’re in that point, right now, where you are really like.

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TCF Coaches: You know you feel like you could sit on the edge of a penny and your feet wouldn’t touch the ground right that low and your confidence i’ve been there if you’re down in the dumps like that.

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TCF Coaches: i’m telling you it the way out is is the Community that you hang with i’m telling you right now, because Steve what you did is you started we’d have conversations and you would use words like.

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TCF Coaches: Why, I remember the first time, our guys throw this out there, most business coaches i’ll just tell you this right now, this was a Stat many years ago, most business coaches don’t make $26,000 a year that was like the average income for a business coach think about that okay.

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TCF Coaches: And I remember starting the very first training sales training that Stephen I did it was going to be 12 weeks and Steve you said to me something like hey if we don’t each put at least 2530 grand in our pocket at the end of these 12 weeks i’m done.

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TCF Coaches: Okay, so just think about that for a minute, just when you elevate when you hang around people that think at a different level when they go it’s only 30 bucks or 30,000 bucks.

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TCF Coaches: Okay, what happens to your mindset right your mind changes.

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TCF Coaches: And you begin to see what’s possible you begin to take some chances on yourself and this and that so you know Steve the whole point of that is back at you like I I can’t imagine like I.

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TCF Coaches: I have no doubt i’d be successful, but I know I would not be on the trajectory I am now without you know this relationship, so thank you.

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TCF Coaches: Personally, is all like I could go on forever on personal stuff because Steve was with me for very dark days through you know the divorce and all that other stuff guys, it was it was fuckin dark for a while.

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TCF Coaches: And i’m bringing this up to this level with you guys, because I know you know you got on the call right now 52 people are so I pretty much can guarantee there’s probably four or five you guys are in a fucking dark place right now.

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TCF Coaches: All right, and you know I remember Steve being at a point where.

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TCF Coaches: Zero looked good if I could just get back to zero anyone ever feel that way you know you’ve had your ass kicked so much financially you just want to get the even again right Jason said yeah James yeah James story as well man so anyway brother, I appreciate you.

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TCF Coaches: Oh.

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TCF Coaches: You ever been in a movie theater and the person behind you, is eating candy and they’re going, you know each one individually wrapped and and instead of enjoying the movie.

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TCF Coaches: All you can hear is this person, you know what the rappers and eat the candy and you hear everything behind you, instead of anything in front of you, yes or no.

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TCF Coaches: You understand what i’m talking about you experienced this like you let shit that that has nothing to do with why you went to the movies ruin your experience.

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TCF Coaches: This is how money is.

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TCF Coaches: People that money ruin their experience.

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TCF Coaches: i’m going to go through it just a couple of stats off the top of my head today because I went through them earlier today.

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TCF Coaches: The last time I scrutinized when do you think the last time I scrutinize a restaurant bill was.

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TCF Coaches: When is the last time I even looked at the restaurant bill, you know how I look at the restaurant bill when they bring it and I look at it and it says her 50 bucks that’s just my wife and I I look at 150 bucks and I go was this is overall experience worth 150 bucks.

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TCF Coaches: And as Tom and I have done shit 100 times we like to sit at the bar because he get this more action, the bartenders a pet services better you get to taste, all the different tequilas and whiskeys and beers I mean it’s just a better experience.

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TCF Coaches: I don’t really care what people charge me for that kind of stuff when when Tom and I will you know, if you remember this when Tom sends me his first bill or two from Logan i’m like Tom you’re not charging me enough and i’ve said that to 50 different contractors that I deal with.

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TCF Coaches: The man who picks up my trash or paint my house or does anything blows the gutters out you’re not charging me enough my logo guy you should charge me three bucks a logo to put on here so i’m like that’s ridiculous, how do you live.

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TCF Coaches: How would you send them 1000 bucks he sent me a bill for like 258 bucks I send them I send them a check for 1000 Steve you overpaid me know I didn’t.

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TCF Coaches: You under charge me.

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TCF Coaches: yeah you have to charge me you can’t stand I don’t know how you do, that I two guys blow my roofs off and gutters the other day or two men pickup truck 48 ladders of all kinds of sizes and they climbed oh it’s 250 bucks.

289

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TCF Coaches: And a real money do you make quick if you’ve been to steve’s House you know it ain’t a small house i’m talking height two.

290

00:41:05.790 –> 00:41:12.900

TCF Coaches: guys, it is not an easy job for 250 bucks and so those of you that are climbing your asses on a roof you got to ask yourself.

291

00:41:13.320 –> 00:41:17.610

TCF Coaches: Take take this, this was a wake up call for me Steve many years ago with my painting business.

292

00:41:18.240 –> 00:41:30.450

TCF Coaches: i’m looking at this big ass to story for all the things that could go wrong, the hardwood floors could be scratched and this and that you know rodney knows what i’m talking about Terry knows what i’m talking about their painters they’re looking at this like going holy shit like.

293

00:41:31.740 –> 00:41:42.150

TCF Coaches: And my software came up with like 1200 bucks to paint this foyer based on whatever I input it right and I looked at it and I went to.

294

00:41:43.620 –> 00:41:56.970

TCF Coaches: Art if I just take a 10% net profit, am I willing to put some guys in this House and it if everything goes right we’re on time on budget all this other shit Am I willing to do this job for $120.

295

00:41:58.080 –> 00:42:07.980

TCF Coaches: that’s basically how I started working the math when I got my pricing in order as a painting contractor you guys i’m like I started going you just base it on a 10% net after your paid and all that other shit.

296

00:42:08.340 –> 00:42:18.810

TCF Coaches: Are you willing to do that job and fucking 50 bucks or 120 bucks and so these guys in your case Steve I know a couple guys in a truck and some ladders, but just think about that, are you willing to do a job, like that for $25.

297

00:42:20.400 –> 00:42:37.050

TCF Coaches: Right, that was a shift that I made many years ago with pricing my paint services was like I started thinking what of what’s the company going to make at the end of the day, on this thing and is that worth it so anyway sorry hijack your $250 story with your guys in a truck.

298

00:42:38.580 –> 00:42:44.040

TCF Coaches: it’s just it’s not the money it’s the way you think about money, money is not your problem.

299

00:42:45.330 –> 00:43:01.920

TCF Coaches: it’s the way you think about money is your problem, if you have a money problem we talked a lot about last year to 21 of all the problems you had, and please we got over 50 people on the call put down what percentage of your problems were in some way attached to money.

300

00:43:03.120 –> 00:43:12.180

TCF Coaches: Of all your problems last year was it 80% 50% 20% zero what percentage of your problems all last year had anything to do with money.

301

00:43:15.300 –> 00:43:20.070

TCF Coaches: At 4019 75% at at 2530.

302

00:43:21.090 –> 00:43:21.570

TCF Coaches: At.

303

00:43:23.370 –> 00:43:31.110

TCF Coaches: 4090 if you can’t articulate this and put this in writing, then I think you’re in the wrong webinar today.

304

00:43:33.240 –> 00:43:35.100

TCF Coaches: The problems, I remember 100%.

305

00:43:36.420 –> 00:43:40.320

TCF Coaches: Yes, 70 but here’s the point that’s that’s the goal.

306

00:43:41.520 –> 00:43:48.030

TCF Coaches: The goal is literally for you not have to worry about money and and we define how do you know when you have enough money.

307

00:43:49.620 –> 00:43:51.420

TCF Coaches: When you no longer worry about it.

308

00:43:53.340 –> 00:43:58.350

TCF Coaches: that’s your number when you no longer really worry about it that’s your number.

309

00:43:59.730 –> 00:44:08.940

TCF Coaches: When I was with Tom and we started this thing up at TOMS see I don’t know the coaching world Tom did because he was a coach and I knew nothing about it, I still know nothing about it but don’t tell anyone.

310

00:44:09.660 –> 00:44:16.830

TCF Coaches: He was going well, this course is 99 a month this course is 99 a month this guy’s a 79 a month and i’m and i’m sitting there thinking.

311

00:44:17.760 –> 00:44:28.890

TCF Coaches: I can’t do anything for $99 I mean I don’t think in terms of hundreds, nothing is hundreds of dollars, everything is thousands of dollars in this world today.

312

00:44:30.000 –> 00:44:33.750

TCF Coaches: college college education your retirement, even a vacation.

313

00:44:35.280 –> 00:44:38.910

TCF Coaches: What, what do you think you spend on your average one week vacation.

314

00:44:41.520 –> 00:44:45.990

TCF Coaches: You don’t want to speak to what you just said when we started night, I was in that coaching work guys.

315

00:44:46.650 –> 00:44:57.870

TCF Coaches: I was normally 50 to 100% more expensive than every competitor of mine, when I had my painting business okay like we were averaging up.

316

00:44:58.800 –> 00:45:18.780

TCF Coaches: You know, is a fifth 48 to a 55% gross profit on it at the end of any job that we job cost of right and I it’s not uncommon that you know we i’d have a customer that I charged 10 grand and the other 18,000 bids, they got were 30 $500 and I would get the job okay.

317

00:45:20.790 –> 00:45:29.520

TCF Coaches: But then what’s funny is I reverted right back to my poor mindset when I started my coaching business.

318

00:45:30.360 –> 00:45:35.880

TCF Coaches: And that’s what steve’s talking about here because I remember, we always talk about don’t give a shit about what the going rate is.

319

00:45:36.600 –> 00:45:45.480

TCF Coaches: I started I defaulted to what the going rate was instead of going know what’s the value that we’re bringing and that’s what I want to leave you or encourage you guys with is like.

320

00:45:47.730 –> 00:45:53.040

TCF Coaches: doesn’t matter what you’re doing you could quit what you’re doing right now, you still need the money you need to live.

321

00:45:53.670 –> 00:46:05.040

TCF Coaches: You deserve you know if you’re adding value to people and changing their lives, making their life easier okay taking pressure off them, giving them what they want, then you need to be paid for it.

322

00:46:05.490 –> 00:46:11.970

TCF Coaches: You know, last night I did alive, and I was talking about, if you wanted to make 100 grand a year and Mike Miller chimed in he’s like 100 grand hearing shit anymore.

323

00:46:12.570 –> 00:46:23.640

TCF Coaches: right and it ain’t yet most people guys, the average income in America okay last I checked is somewhere around 45 to $55,000 if you think about that.

324

00:46:25.410 –> 00:46:29.820

TCF Coaches: All right, and that’s why so many people are stressed, is they don’t get out of their own way with money.

325

00:46:31.470 –> 00:46:31.830

TCF Coaches: yeah.

326

00:46:31.860 –> 00:46:32.250

TCF Coaches: So.

327

00:46:32.310 –> 00:46:34.380

TCF Coaches: Like that comparison is the thief of joy.

328

00:46:36.480 –> 00:46:43.680

TCF Coaches: The way we get into this world i’ll tell it like this, because because we try to compare ourselves to our industry and.

329

00:46:45.030 –> 00:46:46.770

TCF Coaches: And I always say that had I.

330

00:46:47.850 –> 00:46:56.790

TCF Coaches: In upon world, most of us were starving artists and we had zero back business background, in fact, the only the only way we even knew how to run a couple.

331

00:46:57.270 –> 00:47:06.150

TCF Coaches: Companies because the big manufacturer we try to teach us how to do it and all they ended up doing was teaching a bunch of broke.

332

00:47:06.720 –> 00:47:19.860

TCF Coaches: pond people how to remain broke because they didn’t really teach them really anything about business i’m just being blunt true here and I when I got on stage and and i’m making literally 10 times what most people are making.

333

00:47:20.880 –> 00:47:30.900

TCF Coaches: i’m thinking, thank God, I grew my business up in my own vacuum and didn’t listen to you because, if I don’t listen to the to the mothership I still been broke.

334

00:47:31.590 –> 00:47:45.300

TCF Coaches: And the point is it comes back to comparing yourself to others comparison is the thief of joy and had I looked at these other business coaches and go $99 well I guess what the going rate that’s all I don’t give a shit.

335

00:47:46.290 –> 00:48:00.870

TCF Coaches: Remember what I told you, I I pay my bill at the restaurant based on experience that’s what I want if i’m going to hang with Tom for 12 weeks and we’re going to change a few lives that’s worth a hell of a lot more $99.

336

00:48:03.330 –> 00:48:22.350

TCF Coaches: To a bunch of people that think nothing about taking a $50,000 windfall by the new duly truck with it yep that’s not gonna happen, so I don’t compare myself, and what I get and what I do to anybody else i’m like that jobs, going to be a pain in the ass and so is that homeowner.

337

00:48:23.520 –> 00:48:28.440

TCF Coaches: So instead of $66,000 I want $30,000.

338

00:48:30.270 –> 00:48:32.520

TCF Coaches: How many, you have the courage to do that.

339

00:48:33.570 –> 00:48:44.940

TCF Coaches: In my first year business I did that twice in the same freakin week I just met two men I knew they were rich, but I knew that were pain, the ass and I knew what they want is like, very few people would do what i’m about to do for them.

340

00:48:46.200 –> 00:48:50.220

TCF Coaches: And these were what the mothership per se and charge $6,000.

341

00:48:51.600 –> 00:49:02.640

TCF Coaches: I looked each other on Monday nights it is $30,000 really yep what do we need to start i’ll pick a check for $10,000.

342

00:49:04.380 –> 00:49:17.370

TCF Coaches: I think it’s just that’s it because I otherwise, if I wasn’t even going to be upset if I left we’re going to get this for my number we’re going to get this job for my number so i’m happy in the head.

343

00:49:18.900 –> 00:49:26.790

TCF Coaches: And these two men, they could never find anybody else that would appropriately kiss their ass like I did through the project.

344

00:49:28.980 –> 00:49:38.340

TCF Coaches: One project before days one project took me five days I made $24,000 on the four day one, and $26,000 on a five day one, or vice versa.

345

00:49:41.430 –> 00:49:42.420

TCF Coaches: How you like that.

346

00:49:43.530 –> 00:49:43.740

TCF Coaches: So.

347

00:49:44.580 –> 00:49:46.200

TCF Coaches: Let me ask this question to the group.

348

00:49:47.790 –> 00:49:57.150

TCF Coaches: If you ever come up with a price for your service and you’re looking at the thing, and he went holy shit that’s that’s a ton of money that’s a lot of money.

349

00:49:58.170 –> 00:50:01.470

TCF Coaches: Oh, my God I can’t send this that’s a lot of money.

350

00:50:03.300 –> 00:50:03.990

TCF Coaches: So.

351

00:50:05.400 –> 00:50:18.930

TCF Coaches: I think it was yesterday Terry you had shared, you know that sometimes you feel like you’re over complicating thing with your bids, and all this other stuff right and I said the Terry something you don’t have all the context here but along some lines, I said.

352

00:50:20.100 –> 00:50:30.990

TCF Coaches: One of the problems that I had when I felt like I had to itemize everything and all justify my prices was it I knew I would never pay that amount of money for that service in my house.

353

00:50:32.070 –> 00:50:42.300

TCF Coaches: Right, so when you’re a painter you know you know what it really costs to do it and just to paint your House and so it’s going to cost you 500 and you’re like oh I gotta charge 15 to run a business 1500.

354

00:50:42.510 –> 00:50:47.910

TCF Coaches: For this thing, but you know it’s really five man i’d never spend 1500 dollars, because I know how to do it myself.

355

00:50:48.510 –> 00:50:54.330

TCF Coaches: Right, so a lot of us have that that story playing or mind that we’re just not confident.

356

00:50:55.020 –> 00:51:03.720

TCF Coaches: In our pricing, because we wouldn’t pay it and Steve that’s a big thing I think we’ve helped a lot of people through the years I want to bring kind of back here a little bit is you can’t.

357

00:51:04.440 –> 00:51:12.060

TCF Coaches: it’s it’s number one it’s not your job to find somebody money for them it’s your job to propose a price that allows you to make a profit.

358

00:51:12.420 –> 00:51:17.220

TCF Coaches: A healthy profit to keep you in business and the feed all the models that you have to feed and and invest and all these other things.

359

00:51:17.520 –> 00:51:28.110

TCF Coaches: and deliver a great value in a service and what i’ve learned through the years you guys is, you have to separate what you think about the price from the reality of the value you’re bringing somebody.

360

00:51:29.010 –> 00:51:36.450

TCF Coaches: A case in point, I I got a referral to a local landscape company because Heiner doesn’t do this, he did all my yard stuff.

361

00:51:36.750 –> 00:51:54.630

TCF Coaches: I need a spring cleanup done, I need a weed service, and all this other stuff I filled out a form didn’t get a call I called a day later left a voicemail finally got I never got a call, but last night I got an email alright, and the email was for six visits throughout the year.

362

00:51:55.650 –> 00:51:59.280

TCF Coaches: Okay throughout the season they’re gonna charge me 532 bucks.

363

00:52:01.140 –> 00:52:05.730

TCF Coaches: Okay, and where this is kind of back to leaving money on the table.

364

00:52:06.300 –> 00:52:15.060

TCF Coaches: i’m like I just replied like can you call me because I have kind of a unique situation, I want to make sure that we’re on the same page and i’ll even send you some pictures.

365

00:52:15.870 –> 00:52:26.310

TCF Coaches: Okay, or a video or some guys number one I don’t have grass, I have Turk, and they proposed a grass service but they’ve didn’t call me back so my point is if they would have called back.

366

00:52:27.120 –> 00:52:36.420

TCF Coaches: and got into my head about the motive and what’s important me they would know I don’t want to lift a cell in my body to take care of this.

367

00:52:36.900 –> 00:52:47.280

TCF Coaches: weed issue and stuff that if we don’t get on will screw up our landscape this thing is worth five grand to me for the season, at least, and they’re charging me $532.

368

00:52:48.210 –> 00:52:55.110

TCF Coaches: Okay, and I guarantee that if I were to sit down with the business owner and have a conversation, he would think that’s a lot of money.

369

00:52:57.090 –> 00:53:02.580

TCF Coaches: Okay guys you, you cannot project your beliefs about money on to other people.

370

00:53:03.930 –> 00:53:13.770

TCF Coaches: So Steve I know that’s kind of been your your mo through the years and a lot of you guys are in here like right now you’re on this call, this is the mindset call this is not a tactical call guys.

371

00:53:14.010 –> 00:53:18.390

TCF Coaches: All right, that’s what the other calls for Steven is calls are always on the mindset, how to think.

372

00:53:19.320 –> 00:53:25.470

TCF Coaches: How to approach things, how to think about certain things open your mind up and i’m telling you right now, if you don’t get this straight.

373

00:53:25.950 –> 00:53:32.790

TCF Coaches: About projecting your own beliefs about money on to others you’re going to have a really hard time selling your services that’s why.

374

00:53:33.480 –> 00:53:45.540

TCF Coaches: It hasn’t come out yet, but I interviewed TIM cutrone in Rhode island, when we were at this event, last week we did a live podcast interview and I asked him I said, what are you thinking about when you get on the phone with a prospect.

375

00:53:46.770 –> 00:53:48.360

TCF Coaches: So what’s running through your mind.

376

00:53:49.500 –> 00:54:00.660

TCF Coaches: All right, Tim don’t answer, what do you guys think TIM said to me on the podcast what is he thinking about as he gets on the phone with a prospect what’s running through his mind.

377

00:54:11.040 –> 00:54:13.230

TCF Coaches: yeah James you got it nothing.

378

00:54:14.640 –> 00:54:19.830

TCF Coaches: Nothing not not even that Mike i’m not it’s not i’m getting a check.

379

00:54:21.480 –> 00:54:21.870

TCF Coaches: Okay.

380

00:54:23.130 –> 00:54:24.930

TCF Coaches: Baba are they naked that’s funny.

381

00:54:27.180 –> 00:54:33.900

TCF Coaches: But guys, I mean Steve you know this TIM, if you remember, Tim before he was the sales guy that he’s kicking ass now right.

382

00:54:34.170 –> 00:54:37.470

TCF Coaches: And I guarantee he would be getting on the phone, like most of us going.

383

00:54:37.680 –> 00:54:49.680

TCF Coaches: Well, you know I hope they go for my price I hope they can afford me I hope this, I wonder, this blah blah blah and TIM is approaching every sales conversation you guys from a mindset view of a clean slate.

384

00:54:50.310 –> 00:55:09.780

TCF Coaches: It is a white canvas on the wall and we’re going to paint a picture and talk money and there’s zero agenda okay zero agenda and that’s because of the REPS that TIM has put in, through the years okay as he’s trained himself to not make any issue of there’s his issue.

385

00:55:11.790 –> 00:55:20.970

TCF Coaches: This is, we talk a lot about the inner roommate the losing your head and TIM had the loudest most obnoxious in a roommate that lived in his head.

386

00:55:21.630 –> 00:55:35.550

TCF Coaches: When I first met him and that’s all he’s done he’s learned to control his mind think about that mm hmm how many of you would like to learn how to control your mind and that’s really what it is he’s just not listening to the same old bullshit he listened to, for years.

387

00:55:36.690 –> 00:55:40.350

TCF Coaches: he’s like here’s the facts here’s where the cost shuts his mouth.

388

00:55:41.820 –> 00:55:42.720

TCF Coaches: gets a results.

389

00:55:44.040 –> 00:55:47.700

TCF Coaches: When when Tom talks about charging for the value that you produce.

390

00:55:48.150 –> 00:55:56.070

TCF Coaches: My first big I guess roadblock I ran into when I started speaking to the pond people is a we have this thing and ponds could string algae.

391

00:55:56.460 –> 00:56:03.570

TCF Coaches: It says long stringy thing it’s a pain in the ass a real pain yeah it takes a half a day to clean it out of your pawn off the rocks all this kind of stuff.

392

00:56:03.840 –> 00:56:11.070

TCF Coaches: Well, the mothership came up with that electronic gizmo that they sold I believe they sold it for like 299 bucks.

393

00:56:11.850 –> 00:56:24.330

TCF Coaches: That would make it so you don’t get this stuff in your pod and i’m like oh my God that’s like a miracle that’s amazing so I bought a bunch and I sold in a storm for 1500 bucks.

394

00:56:25.230 –> 00:56:35.850

TCF Coaches: So, probably cost me 100 bucks to install it, you know or so something like that, so it probably cost me three 400 bucks, to put it in I was charging 1500 bucks.

395

00:56:37.260 –> 00:56:39.510

TCF Coaches: What do you think the pod to pod wireless charging.

396

00:56:42.540 –> 00:56:48.990

TCF Coaches: Somebody give me a guest, what do you think upon world was charging for this electronic gizmos that they could put on your pot.

397

00:56:51.300 –> 00:56:53.550

TCF Coaches: The average price $400.

398

00:56:55.620 –> 00:56:56.730

TCF Coaches: You know, they said to me.

399

00:56:57.810 –> 00:57:02.970

TCF Coaches: you’re a shyster you’re ripping them off, how do you sleep with yourself at nighttime.

400

00:57:04.080 –> 00:57:06.420

TCF Coaches: Things like that i’m like wait a minute.

401

00:57:08.370 –> 00:57:21.510

TCF Coaches: I got this problem it’s a big problem it’s like a $10,000 problem I would pay 10 grand so I don’t have that shit on my pawn because that’s a big mess i’d pay 10 grand to make that problem go away that’s a big, the problem is.

402

00:57:22.800 –> 00:57:32.970

TCF Coaches: But faith and here’s mindset so that’s why i’m charging 1500 bucks I think i’m giving it away for free literally I feel bad with myself because i’m letting myself down i’m giving a shit away for free.

403

00:57:35.250 –> 00:57:38.970

TCF Coaches: The rest of the world is selling it for 400 bucks install.

404

00:57:40.620 –> 00:57:53.160

TCF Coaches: Which means they’re not making a nickel nope they think because you buy a piece of copper and plastic for 300 bucks i’m 10% good marked up.

405

00:57:53.730 –> 00:58:05.790

TCF Coaches: 330 plus local installation 400 bucks they they thought that was it um you know, the only con person i’m staring at in front of me is Lisa so she knows what i’m talking about here.

406

00:58:07.680 –> 00:58:12.570

TCF Coaches: So why are you solving a $10,000 problem for 400 bucks.

407

00:58:14.940 –> 00:58:23.070

TCF Coaches: It doesn’t make any sense but that’s what they were doing now here’s the weird facts forget about this in a roommate here’s the fact.

408

00:58:24.780 –> 00:58:29.580

TCF Coaches: guess who installed, the most of these devices in the country.

409

00:58:30.720 –> 00:58:31.710

TCF Coaches: And by a lot.

410

00:58:35.940 –> 00:58:36.390

TCF Coaches: me.

411

00:58:38.370 –> 00:58:45.330

TCF Coaches: I probably installed as much as in the first year I probably put as much as the other 10,000 pound guys put together put in.

412

00:58:47.670 –> 00:58:49.230

TCF Coaches: And at the highest price.

413

00:58:49.770 –> 00:58:51.150

TCF Coaches: And at the highest price.

414

00:58:52.200 –> 00:58:55.170

TCF Coaches: And people love oh my God I love it.

415

00:58:57.510 –> 00:59:06.210

TCF Coaches: Now caveat business business mentor moment a year later, you know what happened in the same they were a total piece of Chinese shit.

416

00:59:07.530 –> 00:59:08.520

TCF Coaches: Every one of i’m fail.

417

00:59:10.860 –> 00:59:11.730

TCF Coaches: So I had to get.

418

00:59:12.840 –> 00:59:23.430

TCF Coaches: I had that point, I had 150 of my think installed, I had to get 150 of these things from the manufacturer, which I had to beg them to give them to me for free.

419

00:59:25.770 –> 00:59:28.680

TCF Coaches: And they did, and I ran around the replaced every single one of them.

420

00:59:30.000 –> 00:59:40.290

TCF Coaches: And guys that’s an example of he’s honoring a warranty because he charged enough there’s other guys in the industry, we all know who they are, in our areas right that they don’t stand behind shit.

421

00:59:41.460 –> 00:59:46.140

TCF Coaches: Okay, so this is that red carpet service like you can’t just charge, you know.

422

00:59:48.480 –> 00:59:52.560

TCF Coaches: You know 1500 bucks for something and not give.

423

00:59:54.210 –> 00:59:57.030

TCF Coaches: Great service and great value to people okay.

424

01:00:00.630 –> 01:00:07.890

TCF Coaches: So when your back is up against the financial wall by doing stupid shit like charging $400 for a $300 device.

425

01:00:08.310 –> 01:00:20.100

TCF Coaches: Then you will never be able to provide great service ever it doesn’t matter because you’ll be bankrupt before you do, that I, I have this Tom is our last slide because it proves, a point.

426

01:00:22.650 –> 01:00:31.830

TCF Coaches: i’ve been sitting on my ass for three years now for years about writing a book for contractors and i’m finally going to write it and it’s this and I had this graphic.

427

01:00:32.580 –> 01:00:42.690

TCF Coaches: made for me it’s really a graphic about Steve and Tom together, though, because when I got off that first stage and Tom track me down.

428

01:00:43.170 –> 01:00:51.750

TCF Coaches: I went over all the numbers and all the communication all the leadership stuff and my whole year, and all this kind of stuff and it goes Steve all that stuff that’s fantastic, but you forgot.

429

01:00:52.770 –> 01:00:56.220

TCF Coaches: You forgot the biggest thing that contractors need to get over.

430

01:00:57.780 –> 01:01:05.700

TCF Coaches: And I remember my first dog shit here’s some business coach is going to try to sell me a services that’s what I thought you were doing to me.

431

01:01:06.540 –> 01:01:13.410

TCF Coaches: Because I said all right, what is it he goes it’s a mindset they got to get that shit right.

432

01:01:14.400 –> 01:01:18.090

TCF Coaches: And so I came up with this graphic because it kind of ties everything together.

433

01:01:18.570 –> 01:01:25.710

TCF Coaches: So you understand each one of these legs and it’s so funny Tom was talking about a stool three legged stool, and one of the legs goes out on you.

434

01:01:26.310 –> 01:01:36.330

TCF Coaches: Earlier, so this is all this is this is how two people more to be one, by the way, you’re witnessing this where where would those three legs be without the seat.

435

01:01:37.530 –> 01:01:39.840

TCF Coaches: which represents mindset to keep it all together.

436

01:01:41.370 –> 01:01:42.780

TCF Coaches: They weren’t be worship.

437

01:01:44.250 –> 01:01:49.200

TCF Coaches: What do you think about this, so it might be the numbers might be that that.

438

01:01:50.250 –> 01:01:52.950

TCF Coaches: $299 piece of electronic device.

439

01:01:54.030 –> 01:01:57.690

TCF Coaches: Okay, but your mindset lets you charge 1500 bucks for it.

440

01:01:59.190 –> 01:02:03.900

TCF Coaches: It might be the everybody else is charging 99 bucks for coaching I don’t give a shit.

441

01:02:05.070 –> 01:02:06.000

TCF Coaches: that’s not fair.

442

01:02:07.140 –> 01:02:11.880

TCF Coaches: it’s when Tom sends a bill for marketing for teaching Logan I like Tom that’s not enough.

443

01:02:13.650 –> 01:02:20.880

TCF Coaches: My account charging me three grand every year i’m like you don’t charge enough for what you do, for me, I couldn’t do this shit 3000 bucks, how do you live.

444

01:02:23.610 –> 01:02:27.000

TCF Coaches: Some of you look at me like like i’m crazy.

445

01:02:28.890 –> 01:02:41.730

TCF Coaches: But this isn’t, this is the place, you want to get to where money doesn’t matter, and not because you have an abundance of it or too much of it because you’ve got enough of it, so you never worry about it again.

446

01:02:45.060 –> 01:02:45.240

TCF Coaches: and

447

01:02:46.200 –> 01:02:47.910

TCF Coaches: When I when I look at this.

448

01:02:48.960 –> 01:02:51.090

TCF Coaches: stool this graphic you made.

449

01:02:52.260 –> 01:02:55.380

TCF Coaches: I don’t know if anyone can relate to this, but this was me many years.

450

01:02:57.150 –> 01:03:08.610

TCF Coaches: I actually knew my numbers, I was doing things to know my numbers, I was working on communication and guys communication is marketing right its sales it’s communicating with your team and expectations and things like that.

451

01:03:09.990 –> 01:03:12.930

TCF Coaches: You can be doing like.

452

01:03:14.700 –> 01:03:24.120

TCF Coaches: All the right things anyone ever done that, like you’re like i’m doing the right things I don’t know why i’m not more successful and it’s because your mind is still trapped in the past.

453

01:03:24.930 –> 01:03:27.480

TCF Coaches: your mind is still telling you the wrong stories.

454

01:03:28.350 –> 01:03:37.200

TCF Coaches: Okay, this is why it’s so important, like you might i’ve see it all the time, people are implementing but their mind is jacked up or their mind is solid that they’re not implementing.

455

01:03:37.860 –> 01:03:42.000

TCF Coaches: you’ve got to have the discipline, for both and so any of you guys that were.

456

01:03:42.870 –> 01:03:50.040

TCF Coaches: That are like I can’t figure out why i’m not growing my business why i’m not making more money it’s one of those two things.

457

01:03:50.520 –> 01:04:01.140

TCF Coaches: Alright, so that’s where you just got to check and you go man if i’m doing the right shit and i’m not making the money and what’s going on here, and I promise you that that will flip for you, when you dial all that in.

458

01:04:02.670 –> 01:04:10.320

TCF Coaches: So I want to wrap it up like this, I the progression and the advancement that both common i’ve made.

459

01:04:11.880 –> 01:04:25.260

TCF Coaches: looks like this within the last one year i’ll say we were bunch of us were at a bar and we decided to do shots now I don’t I don’t do shots but I like nice Bourbons and tequilas and i’ll SIP it, you know matt you one for one.

460

01:04:26.370 –> 01:04:31.620

TCF Coaches: So they live on they’re doing shots and I noticed the bottle they’re pulling from and i’m like.

461

01:04:33.090 –> 01:04:41.970

TCF Coaches: I don’t know what exactly going to charge a shot but it’s somewhere between 50 and 100 bucks a shot, for this is what is that tequila you drink cassius zoo.

462

01:04:42.450 –> 01:04:44.310

TCF Coaches: says oh yeah yeah.

463

01:04:44.520 –> 01:04:45.000

TCF Coaches: yeah do.

464

01:04:45.900 –> 01:04:46.800

TCF Coaches: You SIP that.

465

01:04:47.310 –> 01:04:48.690

TCF Coaches: yeah well.

466

01:04:49.980 –> 01:04:56.310

TCF Coaches: them up man Tom yeah get the white and the blue bottle up there and i’m like I know Tom knows that shit costs.

467

01:04:57.990 –> 01:04:58.290

TCF Coaches: But.

468

01:04:59.550 –> 01:05:10.290

TCF Coaches: there’s a value thing for me that’s T, if not a money, I really could care less than the bar bill was whatever was but i’m like if we’re going to do shots I don’t need to be shooting.

469

01:05:11.130 –> 01:05:21.990

TCF Coaches: $100 shot shit I can shoot you know $10 stuff, so there is a limit to all of this, but anyways the point is this.

470

01:05:24.270 –> 01:05:34.350

TCF Coaches: Most Members here’s my slide that says that they’re there they’re closer to and can share more personal things with people in this group, then they can really with their own family.

471

01:05:35.130 –> 01:05:45.030

TCF Coaches: Does that represent you that may say me too in the chat box if if this is you say me too or amen or give me something that says, you know.

472

01:05:45.630 –> 01:06:01.020

TCF Coaches: I actually can share more in this group, then I can anywhere else we should do this group to five and the five all that really was was a license to say anything you needed to say man and let it all out and everybody would be just be there going.

473

01:06:02.520 –> 01:06:19.470

TCF Coaches: good for you, you know so you’re in the right place, I see a lot of you are are saying that, so I just want to encourage you to you know stick together find someone or someone’s in this group that you know that you just align yourself with.

474

01:06:21.780 –> 01:06:29.220

TCF Coaches: grow with us all together this thing is it’s taken a new life of its own, this is a I guess at this point, this is a.

475

01:06:30.750 –> 01:06:42.210

TCF Coaches: battleground shit 8.0 is where we’re at right now, it seems like every year we we change it and Tom and I we a week, we did not go get our time do you have an MBA.

476

01:06:43.830 –> 01:06:46.140

TCF Coaches: Oh yeah it’s called bill packages house.

477

01:06:47.280 –> 01:07:01.740

TCF Coaches: taught me everything I need to know on Benton street in naperville Illinois colorblind attorney who called me on Christmas morning to bitch about a stain color on stairs and you know Steve what’s worse than somebody calling you on Christmas morning to pitch at you.

478

01:07:02.250 –> 01:07:03.510

TCF Coaches: You answering the guide in.

479

01:07:03.870 –> 01:07:06.270

TCF Coaches: answering the phone on Christmas morning yep.

480

01:07:06.330 –> 01:07:13.230

TCF Coaches: that’s what I would that was great so I want to get to justin’s question if guys, we have a question put it in there.

481

01:07:14.520 –> 01:07:18.090

TCF Coaches: What was your turning point to get you to that mindset um.

482

01:07:23.070 –> 01:07:25.590

TCF Coaches: You know I think for for me it was.

483

01:07:29.520 –> 01:07:33.630

TCF Coaches: I just kept showing up justin like I.

484

01:07:34.770 –> 01:07:44.670

TCF Coaches: It was not like this intentional like i’m going to work on my mindset I think what happened over time is I just did the shit that I felt I needed to do and I did them consistently.

485

01:07:45.330 –> 01:07:53.730

TCF Coaches: And that just built my confidence it built my chops I mean we all know, we’ve we’ve done things right, and I saw sometimes you have to act your way.

486

01:07:54.120 –> 01:08:02.370

TCF Coaches: And this is not fake it till you make it, this is like I am so strong and my conviction about this thing that i’m going to do this, like, for instance, when.

487

01:08:02.670 –> 01:08:09.360

TCF Coaches: I started I started creating content right and Steve you’ve said this publicly so i’ll say it again, for the first couple years.

488

01:08:09.510 –> 01:08:21.420

TCF Coaches: guys with with the group and stuff Steve was like when the Fuck is this content going to help us grow the business you’re doing all these videos doing all these podcasts and you know I don’t know if you remember that Steve I know you do.

489

01:08:21.450 –> 01:08:22.170

TCF Coaches: I do.

490

01:08:22.800 –> 01:08:36.570

TCF Coaches: And, and I just said, I know what the Fuck i’m doing, and so you guys that’s where I want you to be i’m going to be consistent, you could give a shit are not going to give a shit but i’m going to create content i’m going to make videos i’m going to add value to people.

491

01:08:37.050 –> 01:08:49.680

TCF Coaches: And i’m going to build a fucking community of people that want to win and want to get better and guys, it was I mean shit it was years I was, I was already doing that shit before I met Steve and.

492

01:08:50.730 –> 01:09:00.330

TCF Coaches: You know, it seemed like it was never moving the needle so justin back to your question, I just for me, it was my mindset my mindset shifted.

493

01:09:01.980 –> 01:09:13.080

TCF Coaches: When I was unapologetic about being consistent with things and number two when I started hanging around people like Steve and I leveled up my my.

494

01:09:13.740 –> 01:09:22.260

TCF Coaches: The mindset of the people I was hanging around with I mean, why are most contractors broken struggling because they hang out with broken struggling contractors.

495

01:09:23.040 –> 01:09:32.430

TCF Coaches: Right and you go, I want to raise my prices, and then they start telling you know that you can’t do that the market won’t bear that I used to hear that all the time from somebody.

496

01:09:33.660 –> 01:09:35.880

TCF Coaches: And i’m like well.

497

01:09:37.350 –> 01:09:42.930

TCF Coaches: I don’t give a Fuck with the market will bear i’m going to i’m going to create my own lane here okay and.

498

01:09:44.070 –> 01:09:49.140

TCF Coaches: So for me that’s what it was, it was who was who I was hanging with and just being consistent.

499

01:09:50.520 –> 01:09:53.610

TCF Coaches: Other questions here anything you guys need help with.

500

01:09:58.260 –> 01:10:00.600

TCF Coaches: here’s question Oh, it just moved on me.

501

01:10:01.860 –> 01:10:10.140

TCF Coaches: How many millions, should I have for retirement old mindset says two to three I get it’s personal but I need a target Steve you want to handle that one.

502

01:10:10.980 –> 01:10:15.660

TCF Coaches: wow yeah if you guys all want to stick around five minutes, we can do our calculator thing right here, right now.

503

01:10:16.140 –> 01:10:16.770

TCF Coaches: we’re good good.

504

01:10:17.280 –> 01:10:27.000

TCF Coaches: So you people are going to stick around i’ve met but it’ll change your life so leave I dare you to leave right now.

505

01:10:28.500 –> 01:10:33.690

TCF Coaches: Good get your calculators out here’s the exercise you ready, this is fun.

506

01:10:34.950 –> 01:10:36.330

TCF Coaches: figure out your monthly not.

507

01:10:37.890 –> 01:10:39.690

TCF Coaches: All the thing it takes you to live for a month.

508

01:10:40.950 –> 01:10:49.890

TCF Coaches: rent utilities truck gas beer movies clothes gifts insurances.

509

01:10:50.310 –> 01:10:53.220

TCF Coaches: Only fan subscription all that up.

510

01:10:53.310 –> 01:10:59.700

TCF Coaches: What what it whatever you need for a month to live literally add it all up put the number in the box.

511

01:11:01.440 –> 01:11:13.470

TCF Coaches: Put the number in the box, this is going to require you to actually add it up and participate put your weekly number in the box, right now, what are your monthly your monthly number in the box my monthly nudge 20,000 bucks.

512

01:11:15.600 –> 01:11:16.950

TCF Coaches: Now that’s a high ass number.

513

01:11:20.850 –> 01:11:22.950

TCF Coaches: 12,000 12,000 8000.

514

01:11:24.240 –> 01:11:27.210

TCF Coaches: Somebody doesn’t have $50,000 a month, this is a month.

515

01:11:27.690 –> 01:11:28.950

TCF Coaches: Johnny five and six.

516

01:11:28.950 –> 01:11:36.060

TCF Coaches: Good to live or thrive it’s to its to thrive it’s to live the life, you want to live it’s to be not worry about money okay.

517

01:11:36.240 –> 01:11:47.130

TCF Coaches: Well, it somewhere now you got to save some money for retirement somewhere in that you got to save college kids funds somewhere now you got to do this, even take the College kids funds out of if you want you still gotta live.

518

01:11:48.330 –> 01:11:53.190

TCF Coaches: So you take your big number, whatever that number is and you times 12.

519

01:11:54.510 –> 01:12:01.080

TCF Coaches: that’s 12 months out of the year that’s going to give you, your annual nut put that number in the box times 12.

520

01:12:02.100 –> 01:12:12.960

TCF Coaches: So your monthly number times 12 is what now if you’re driving I would pull over because this little exercise could potentially change your entire life.

521

01:12:14.070 –> 01:12:16.590

TCF Coaches: I know it’s changed hundreds of lives before.

522

01:12:18.360 –> 01:12:18.900

TCF Coaches: So.

523

01:12:19.980 –> 01:12:20.520

TCF Coaches: And let me.

524

01:12:20.550 –> 01:12:29.160

TCF Coaches: Let me challenge this real quick though Steve i’m seeing some of these annual numbers coming in guys if your numbers less than 100 you just need to make it at least 100.

525

01:12:30.150 –> 01:12:40.500

TCF Coaches: Okay Tony right because Uncle Sam still going to get his Okay, as you get older I don’t know about you guys, but as icon 52 Steve I know you’re in the situation where.

526

01:12:41.190 –> 01:12:53.790

TCF Coaches: People in our family, rightly so, and i’m happy to but they start leaning on us for support from time to time, you want to be able to help people you want to be able to give I guys life is expensive.

527

01:12:54.840 –> 01:12:59.580

TCF Coaches: Okay, just living life is expensive, those are the rules of the world that we live in.

528

01:13:00.660 –> 01:13:03.090

TCF Coaches: All right, so anyway sorry good.

529

01:13:03.600 –> 01:13:12.120

TCF Coaches: that’s Okay, and so, so you take your monthly not times 12 is your annual not you take that annual not you multiply that times 25.

530

01:13:12.660 –> 01:13:20.130

TCF Coaches: And the reason is because whenever you retire you’re probably going to live to be you could easily live for 30 more years, so you retire at 65.

531

01:13:20.430 –> 01:13:29.820

TCF Coaches: Not by time you get there 95 nothing I made my own man just lived at 90 he didn’t do anything to help himself, for the last 25 years, so you may go so.

532

01:13:31.110 –> 01:13:38.220

TCF Coaches: That big ass number, I want to see that number because that’s the number that you gotta save between now and when you want to retire.

533

01:13:40.380 –> 01:13:44.160

TCF Coaches: What is that 3,000,002 point 5,000,003.2 million.

534

01:13:45.930 –> 01:13:49.860

TCF Coaches: Come on 8.7 3,000,001.8.

535

01:13:51.660 –> 01:14:09.840

TCF Coaches: We still got 46 people on this call so put your number in there, because if you can articulate write down and post publicly post that number you’re on the wrong REP webinar right now I want you to just acknowledge okay that’s what I need that the funds about to start 30 seconds ago.

536

01:14:11.040 –> 01:14:22.050

TCF Coaches: Between now and whenever you retire how many years is that 10 years 20 years 30 years, whatever that is take your big number and divided by the working years you have left.

537

01:14:23.670 –> 01:14:27.030

TCF Coaches: So if it’s 3 million bucks and you’ve got.

538

01:14:27.750 –> 01:14:29.490

TCF Coaches: This is where everyone poops themselves.

539

01:14:29.910 –> 01:14:40.470

TCF Coaches: yeah okay so whatever that is put that number in there, put that number in the box, this is your big number times 25 that number.

540

01:14:41.670 –> 01:14:43.920

TCF Coaches: divided by how many years you have left.

541

01:14:45.600 –> 01:14:46.290

TCF Coaches: So you’re not.

542

01:14:46.320 –> 01:14:55.260

TCF Coaches: tell you 5 million new guys divided by by how many years you have left you have 10 years left divide 5 million by 10 years working years left.

543

01:14:57.420 –> 01:15:07.380

TCF Coaches: Okay, and so here’s a number to put those number that’s a number, I really wanted the box hundred 5254 and it’s 1600 44,000 come on play along.

544

01:15:08.460 –> 01:15:20.580

TCF Coaches: hundred 20,040 years 62,000 96,580 justin I don’t know what that means, it certainly must be 580,000 140,000.

545

01:15:22.050 –> 01:15:24.600

TCF Coaches: I want you to figure out what that number is for you.

546

01:15:26.070 –> 01:15:30.150

TCF Coaches: Connie 450 K i’m just going to pick on kami okay.

547

01:15:31.260 –> 01:15:42.630

TCF Coaches: I can see you Connie you’re in front of me, this is why i’m picking on you and you got a big you got a big ask number but i’m also going to leave you with a lot of hope and not make you feel terrible about this situation.

548

01:15:45.030 –> 01:15:46.890

TCF Coaches: buried is all the sound familiar to you.

549

01:15:50.790 –> 01:16:09.150

TCF Coaches: thumbs up Terry Terry w yeah alright, so you got $450,000 that you got to save every single year between now and when you want to retire Connie and kind of you can, if you got a MIC you can unmute yourself, because this is going to be a riveting conversation.

550

01:16:09.420 –> 01:16:09.720

At least.

551

01:16:11.640 –> 01:16:19.080

TCF Coaches: Well, well, I just want to be real I just I just I don’t want you to practice what we call the ostrich management, I want you to know.

552

01:16:19.470 –> 01:16:20.460

TCF Coaches: A bad or ugly.

553

01:16:20.580 –> 01:16:35.640

TCF Coaches: I want you to know right, so all right Connie I gotta ask you a few questions, just to get into this so for 50 how much do you have to make a year before you pay Uncle Sam to end up with 450 we do you think that numbers.

554

01:16:36.060 –> 01:16:40.230

Connie w/Valley Remodeling: Emily between a million and a half and 2 million.

555

01:16:40.710 –> 01:16:52.170

TCF Coaches: OK, so the generally if you’re on a SSA you’re on a 45% tax bracket okay you got to say what was your number 450.

556

01:16:52.350 –> 01:16:58.020

TCF Coaches: Yes, okay you got to do for 50 so you got to make somewhere around 850 a year that’s what you got to make.

557

01:16:59.040 –> 01:17:01.710

TCF Coaches: A year now, you also got to live that year.

558

01:17:02.460 –> 01:17:03.690

Connie w/Valley Remodeling: Okay, what.

559

01:17:03.720 –> 01:17:06.840

TCF Coaches: How much do you need every single year to live.

560

01:17:08.850 –> 01:17:11.160

TCF Coaches: What was your What was your times 12 number.

561

01:17:11.580 –> 01:17:18.510

Connie w/Valley Remodeling: of times well number was I apologize because it’s not what i’m making right now, so I have to do it again.

562

01:17:21.600 –> 01:17:31.380

TCF Coaches: hundred and 80,800 80,000 so you live a lifestyle that requires you to to to spend $180,000 a year right.

563

01:17:31.680 –> 01:17:36.270

TCF Coaches: yeah Okay, so now you take the 450 plus one at because you got to live.

564

01:17:36.390 –> 01:17:39.240

TCF Coaches: Right now that’s what does that say.

565

01:17:39.780 –> 01:17:52.770

TCF Coaches: 30,000 right so now you got to make about you got to make a million bucks plus a year, nearly 1.2 maybe, but a million dollars a year in your current business can you do that.

566

01:17:53.820 –> 01:17:55.830

TCF Coaches: You can make a million a year.

567

01:17:56.160 –> 01:17:56.730

Yes.

568

01:17:58.050 –> 01:18:10.530

TCF Coaches: that’s a hell of a business, if you can make a million dollars a year, I mean how many of y’all can say that wait, I just want to stop just put it in the chat box, how many y’all can I only want the yeses.

569

01:18:10.740 –> 01:18:20.970

TCF Coaches: And while they’re putting that in there Nicholas was like depends, if you take w two income or dividend but guys doesn’t matter what you’re not getting here is all the compound interest and all that other shit right.

570

01:18:21.150 –> 01:18:24.660

TCF Coaches: Right it’s just simple math now.

571

01:18:25.800 –> 01:18:31.650

TCF Coaches: You know not top line revenue in your pocket dylan this is in your personal pocket.

572

01:18:31.740 –> 01:18:36.840

Connie w/Valley Remodeling: Yes, and point to in my pocket or a million point to in my business.

573

01:18:36.900 –> 01:18:37.650

TCF Coaches: In your pocket.

574

01:18:38.220 –> 01:18:43.620

TCF Coaches: If if you’re going to save for 50 plus spend one at you got to make a million to in your pocket.

575

01:18:44.700 –> 01:18:45.480

Connie w/Valley Remodeling: Oh.

576

01:18:45.990 –> 01:18:47.250

TCF Coaches: For your own environment.

577

01:18:50.610 –> 01:19:01.650

TCF Coaches: See, these are the little facts that you need to know so you’re not shocked when you get to be as old as I am and wake up and realize that, oh no i’m going to be living on dogs.

578

01:19:01.830 –> 01:19:02.760

For the rest of my life.

579

01:19:04.800 –> 01:19:06.540

TCF Coaches: guys, let me throw this in here to.

580

01:19:10.350 –> 01:19:27.030

TCF Coaches: There are, this is meant to be a wake up call Okay, this was actually the wake up call that net and Charlie had to start socking away 100 bucks a week right and so i’m TIM says, I still get a little puke in my mouth alright.

581

01:19:28.290 –> 01:19:35.130

TCF Coaches: So here’s some options it’s okay like this is why, at the very least, like, I just want to throw out there Steve for somebody who’s like.

582

01:19:35.520 –> 01:19:41.940

TCF Coaches: Well there’s just I don’t have enough time left to retire right like I don’t have enough time.

583

01:19:42.270 –> 01:19:55.650

TCF Coaches: To build this stockpile maybe you’re thinking that and sell my business or whatever it is, and be able to retire, but this is This also makes the case guys why you have to have your shit together running your business so at the very least Connie.

584

01:19:55.950 –> 01:20:01.020

TCF Coaches: You could walk away from day to day operations and still pay yourself a couple hundred grand a year.

585

01:20:04.140 –> 01:20:05.400

Connie w/Valley Remodeling: that’s the goal okay.

586

01:20:05.580 –> 01:20:12.270

TCF Coaches: So, but this is just this is meant to be a wake up call of like guys, this is why we talk about money so much.

587

01:20:12.960 –> 01:20:13.350

Okay.

588

01:20:14.790 –> 01:20:15.450

TCF Coaches: options.

589

01:20:15.840 –> 01:20:35.010

Connie w/Valley Remodeling: So I have a question these kind of numbers are very new to me, and they are when i’m you know striving for so when you say you’re saying that I have to bring home not gross my business but I personally have to bring home a million to to make that happen.

590

01:20:35.940 –> 01:20:37.890

Connie w/Valley Remodeling: Because I have a little confused right now, because I was.

591

01:20:37.890 –> 01:20:38.580

Connie w/Valley Remodeling: thinking that.

592

01:20:38.640 –> 01:20:41.040

Connie w/Valley Remodeling: that’s what my business has to bring in in the year.

593

01:20:41.670 –> 01:20:47.880

TCF Coaches: Now, because your business your business has all these expenses, I mean what’s your bottom line of your last year, how much money did your business make.

594

01:20:48.390 –> 01:20:49.650

Connie w/Valley Remodeling: We lost money last year.

595

01:20:49.860 –> 01:20:52.740

TCF Coaches: Okay, so that’s even not good.

596

01:20:53.760 –> 01:20:56.520

TCF Coaches: Out of my house to sugarcoat that for you, but.

597

01:20:57.570 –> 01:21:06.090

TCF Coaches: No, I mean you put this way let’s look like this, you got to put $450,000 away in a retirement account every year to do what you want right.

598

01:21:06.330 –> 01:21:06.900

Okay.

599

01:21:08.070 –> 01:21:09.270

TCF Coaches: No that’s a question, yes or.

600

01:21:09.270 –> 01:21:09.810

Connie w/Valley Remodeling: No yeah.

601

01:21:10.200 –> 01:21:12.090

TCF Coaches: Okay, so where you going to get that money from.

602

01:21:13.440 –> 01:21:14.160

Connie w/Valley Remodeling: Where this is.

603

01:21:15.270 –> 01:21:18.600

TCF Coaches: OK, but you just made negative last year.

604

01:21:19.440 –> 01:21:22.290

Connie w/Valley Remodeling: Well, this year is completely turned around so.

605

01:21:23.700 –> 01:21:28.650

Connie w/Valley Remodeling: And i’m going to say, thanks to this group, because if it wasn’t for this group, I know I wouldn’t be where i’m at right now so.

606

01:21:29.490 –> 01:21:36.660

TCF Coaches: So that’s 450 now you’re telling me you you live like you need 180 just to live to live your lifestyle that true.

607

01:21:37.620 –> 01:21:42.960

Connie w/Valley Remodeling: Well that’s where I want to be that’s not where i’m at right now that’s where that’s where i’m shooting for Steve.

608

01:21:43.530 –> 01:21:45.450

TCF Coaches: So where’s that where’s that money coming from.

609

01:21:46.860 –> 01:21:47.700

Connie w/Valley Remodeling: My business.

610

01:21:47.970 –> 01:21:52.980

TCF Coaches: Okay, so you take the 180 plus the 450 mama that’s a 630.

611

01:21:53.310 –> 01:21:53.850

Connie w/Valley Remodeling: Okay.

612

01:21:54.300 –> 01:21:55.590

TCF Coaches: You got to get in front of business.

613

01:21:56.040 –> 01:22:03.090

TCF Coaches: Right, so your business better spit out in profit net profit 630,000 bucks so you can realize your dreams.

614

01:22:03.570 –> 01:22:10.680

TCF Coaches: Right that’s it so it can all come from the business but it’s got to be a net profit of 630,000.

615

01:22:10.980 –> 01:22:11.340

Okay.

616

01:22:12.420 –> 01:22:14.220

TCF Coaches: Is that doable yes.

617

01:22:14.340 –> 01:22:19.770

TCF Coaches: That is still okay there Connie is your silver lining.

618

01:22:21.780 –> 01:22:36.210

TCF Coaches: There it is possible, you understand that the most liberating day of my life was just the plan that got put together for me 20 years ago by a financial planner and says, if you do this this this and this.

619

01:22:37.050 –> 01:22:44.520

TCF Coaches: This is your life and it shows me a graph you know that one way i’m like Oh, I can do that.

620

01:22:45.120 –> 01:22:58.680

TCF Coaches: I just got a short for 20 years in work, but I got the business, I can generate the cash it’s a well run business, I can do that now the second most liberating day it was 17 years later, when I got to actually check the money box.

621

01:23:00.120 –> 01:23:12.270

TCF Coaches: But that would see wasn’t the money that excited me it was like he gave me hope that excited me I just fulfilled the promise by showing up every day in my business.

622

01:23:13.290 –> 01:23:16.830

TCF Coaches: And the shift has happened, and the second, that happened.

623

01:23:18.000 –> 01:23:25.320

TCF Coaches: there’s he didn’t even know it, but tom’s in my air gun that was so last year okay you check that box off now what.

624

01:23:27.510 –> 01:23:30.510

TCF Coaches: And this is why you need to hang out with the top of the world.

625

01:23:32.040 –> 01:23:36.930

TCF Coaches: So, every time you think your King shit they go that was great, but now what.

626

01:23:39.690 –> 01:23:49.590

TCF Coaches: kind of you can do this, you know it, you see it it’s in your business now you know your numbers now you’re not blind all you have to do a show up at work and put in the effort every day okay.

627

01:23:50.730 –> 01:23:57.300

TCF Coaches: And remember, if you ever quit this group kami you will start sliding backwards and all your dreams will fall apart.

628

01:23:59.310 –> 01:23:59.940

TCF Coaches: Well, we do.

629

01:24:02.250 –> 01:24:03.900

Connie w/Valley Remodeling: Not quitting the group again.

630

01:24:05.040 –> 01:24:05.370

Connie w/Valley Remodeling: drink.

631

01:24:05.850 –> 01:24:06.570

TCF Coaches: Raw is that.

632

01:24:06.810 –> 01:24:08.910

TCF Coaches: Is that makes sense, or that did I confuse you.

633

01:24:09.180 –> 01:24:13.500

Connie w/Valley Remodeling: know it made perfect sense, and I really appreciate you taking the time to explain it Thank you.

634

01:24:15.240 –> 01:24:16.290

TCF Coaches: i’m going to do a little.

635

01:24:17.910 –> 01:24:28.320

TCF Coaches: tiny little thing here i’m typing into my computer you guys, so you know Steve you got your $50,000 challenge right, so if somebody took 50,000 bucks.

636

01:24:29.010 –> 01:24:46.410

TCF Coaches: Let me just put it in here one more zero there we go and annually you put in 50,000 bucks i’m, this is just a general investment calculator Steve what do we got as an annual rate of return average what have you seen seven to 8%.

637

01:24:46.950 –> 01:24:47.700

TCF Coaches: were at.

638

01:24:48.450 –> 01:24:50.310

TCF Coaches: Just let’s talk a Roth IRA.

639

01:24:51.420 –> 01:24:57.360

TCF Coaches: Well, if you just put it in the s&p 500 for the last hundred years it’s averaged 10.3%.

640

01:24:58.140 –> 01:25:01.890

TCF Coaches: Alright, so i’ll go 9% just to be safe okay.

641

01:25:02.970 –> 01:25:11.520

TCF Coaches: And oops come on nine, why is it not, you know why it’s not because it’s technology and technology hates me.

642

01:25:14.520 –> 01:25:16.650

TCF Coaches: No, we can’t do that come on go back.

643

01:25:18.090 –> 01:25:19.350

TCF Coaches: Here hold on.

644

01:25:20.460 –> 01:25:26.520

TCF Coaches: I wasn’t ready for this all right here we go 50 grand 50 annual rate of return.

645

01:25:30.120 –> 01:25:41.670

TCF Coaches: Look at a 9% and guys if you just take 15 years right, so you got 15 years left to work all right that’s 2 million bucks right there.

646

01:25:42.990 –> 01:25:53.250

TCF Coaches: Just on that all right, so, and this is why we have professionals that help us with this stuff and like I said before, we’re not you know working out all the.

647

01:25:54.750 –> 01:25:58.980

TCF Coaches: compound interest and where you’re going to put it, and all this other stuff but guys, the point is.

648

01:25:59.460 –> 01:26:07.890

TCF Coaches: This stuff compounds quickly, maybe you do it in real estate, maybe you do in the stock market, whatever it is guys you got to get oxygen, this is about paying yourself first.

649

01:26:08.790 –> 01:26:15.720

TCF Coaches: You know why are you busting your ass and going through the shit you go through as a business owner if you’re only going to pay yourself 100 grand a year, and nothing else.

650

01:26:17.010 –> 01:26:18.720

TCF Coaches: Right so.

651

01:26:21.780 –> 01:26:35.910

TCF Coaches: I mean shit man, I know people that have lived they live modestly and that’s cool and they but they still pay themselves a shit ton of money and they bank it every year, and they invested every year, and what I typed in is I don’t know if you guys saw it, but I typed in there at the bottom.

652

01:26:37.410 –> 01:26:48.660

TCF Coaches: As Stephen county we’re talking i’m sitting there going if we’re not making the case for at least a 50% gross profit and every damn project we ever do or better than I don’t know what’s going to make the case for that.

653

01:26:49.710 –> 01:27:01.290

TCF Coaches: Right guys, because your business is an amazing tool for you to reach your goals financially all right that’s why you got to focus on the money that’s why Steve what’s your number one rule.

654

01:27:01.980 –> 01:27:03.090

TCF Coaches: don’t Fuck with the money.

655

01:27:03.390 –> 01:27:04.380

TCF Coaches: don’t Fuck with the money.

656

01:27:05.490 –> 01:27:12.840

TCF Coaches: Alright cuz tell you what you, you know anyway just you got to be disciplined about this stuff.

657

01:27:13.320 –> 01:27:16.470

TCF Coaches: Let me, let me wrap it up with real lifetime you ready for this.

658

01:27:16.740 –> 01:27:17.370

TCF Coaches: sure.

659

01:27:17.730 –> 01:27:21.480

TCF Coaches: I want to see how many people are still left on this call I gotta give you credit, though.

660

01:27:22.260 –> 01:27:26.250

TCF Coaches: 38 right that’s okay you guys deserve this story.

661

01:27:29.760 –> 01:27:33.900

TCF Coaches: I have a brother in law, who has now has pancreatic cancer.

662

01:27:35.160 –> 01:27:39.480

TCF Coaches: I also have a brother who runs a halfway house.

663

01:27:40.680 –> 01:27:51.870

TCF Coaches: He was a painter my brother in law was also a contractor developer both of them are sitting at 65 years old ish my age and they got nothing, nothing.

664

01:27:53.250 –> 01:27:53.700

TCF Coaches: So.

665

01:27:55.230 –> 01:27:57.630

TCF Coaches: my brother in law that he can’t even buy food.

666

01:27:59.190 –> 01:28:04.470

TCF Coaches: Like he can’t even buy food So what do you do you sit there and just let him.

667

01:28:05.910 –> 01:28:23.700

TCF Coaches: And I have to look around, I don’t want to be sensitive to my wife, but he is owes me hundreds of thousands of dollars through the years and had never paid me back, but I don’t give a shit about any of that he has a year to live basically.

668

01:28:24.840 –> 01:28:34.590

TCF Coaches: And he does he’s a great human being and he deserves to go out like he wants to go out and i’m going to make that should happen my brother, on the other hand.

669

01:28:35.610 –> 01:28:38.220

TCF Coaches: he’s got health issues he’s got nothing either.

670

01:28:39.330 –> 01:28:44.850

TCF Coaches: he’s that proverbial contractor that grew up and just never did the right damn thing and he’s got nothing.

671

01:28:46.110 –> 01:28:59.310

TCF Coaches: So he he does happen to have a real charity that that you know runs his halfway house that he does and i’m just been shoving them off 50 shares of apple stock 50 shares of apple stock.

672

01:29:00.060 –> 01:29:08.880

TCF Coaches: Because I can I just give it to him and every time I do it it’s whatever 810 thousand bucks a pop every time I do that but that’s what he lives on.

673

01:29:09.900 –> 01:29:13.110

TCF Coaches: So you you be in a position, one day.

674

01:29:14.190 –> 01:29:35.130

TCF Coaches: that the money that you make is going to seriously change the end of life for people on this planet it’s going to happen to you if you’re near my age you’ve seen it before, this is not a bullshit thing, do you want to be that person that’s able to help those that you love or not.

675

01:29:36.750 –> 01:29:38.400

TCF Coaches: And let me ask even a bigger question.

676

01:29:39.750 –> 01:29:42.660

TCF Coaches: Would you like to even have that choice.

677

01:29:45.600 –> 01:29:54.570

TCF Coaches: Because if you don’t get it together and put a bunch of money in the bank, not for you, but for everybody else you’ll never even have that choice.

678

01:29:56.850 –> 01:30:03.870

TCF Coaches: This group that we’re in it’s got nothing to do with business and everything to do with business.

679

01:30:05.130 –> 01:30:12.930

TCF Coaches: It is all it is is setting a foundation, so you can end up to be the person that you’re supposed to be.

680

01:30:14.730 –> 01:30:15.300

TCF Coaches: that’s it.

681

01:30:16.950 –> 01:30:19.290

TCF Coaches: i’m living what i’m teaching.

682

01:30:21.090 –> 01:30:26.520

TCF Coaches: But didn’t read a book didn’t read a motivational poster didn’t go to Grad school don’t have an MBA.

683

01:30:27.750 –> 01:30:36.240

TCF Coaches: i’m just living my life right from my heart and i’m so grateful i’m so thankful that.

684

01:30:37.380 –> 01:30:38.040

TCF Coaches: Because of.

685

01:30:39.750 –> 01:30:50.850

TCF Coaches: My ability to run a business but also my ability to hang with Tom for eight years, so now, I get the opportunity to affect thousands of other people.

686

01:30:51.660 –> 01:31:01.470

TCF Coaches: So they can all wake up and be what ED my left says on your dying day and you go to heaven or hell wherever you end up going and you meet yourself.

687

01:31:02.850 –> 01:31:10.800

TCF Coaches: You hope the person that you potentially should have become and the person that you are on your your death day or the same person.

688

01:31:12.510 –> 01:31:12.930

TCF Coaches: Right.

689

01:31:16.050 –> 01:31:21.180

TCF Coaches: What you do today matters what you do today sets the foundation for your future.

690

01:31:23.610 –> 01:31:24.300

TCF Coaches: Your call.

691

01:31:32.130 –> 01:31:37.470

TCF Coaches: guys everyday matters okay you gotta win you got to win the day right and to win the day.

692

01:31:38.370 –> 01:31:49.320

TCF Coaches: Like you can’t win the years can’t win the monster, and all that shit if you don’t win today, and you don’t win today without winning the moments Okay, the moments of some of you have a sales call later today.

693

01:31:50.580 –> 01:32:03.930

TCF Coaches: Okay, are you going to stand your ground and your pricing, are you going to price it properly, are you going to let fear slap you around and insecurity, because everything matters every yes stack the small button you got it.

694

01:32:05.010 –> 01:32:12.810

TCF Coaches: The moments through the day, this is why we have a pre job meeting Steve call them transfer the trust meeting on the job site, so that we would protect the money.

695

01:32:13.500 –> 01:32:23.220

TCF Coaches: Not because the money is the most important thing that you guys how many of you posted in the thing earlier, the percentage of your profit problems that were caused by money that were money related.

696

01:32:24.270 –> 01:32:29.280

TCF Coaches: wouldn’t it be nice to have some problems that you just go just write a check will fix it we’re good.

697

01:32:30.600 –> 01:32:42.090

TCF Coaches: Okay, and it doesn’t change your quality of life, it, I mean what if you had your top guy right now, who had had to go out like shit I see I don’t even know you know that some of you do I did, but I broke my foot yesterday.

698

01:32:42.570 –> 01:32:54.210

TCF Coaches: Working out i’m in a fucking boot right now, so what if your top guy in your company broke his foot couldn’t work on the job for the next six weeks wouldn’t it be nice to be able to cut his ass a check.

699

01:32:55.860 –> 01:32:57.270

TCF Coaches: And just go I got you.

700

01:32:59.250 –> 01:33:14.100

TCF Coaches: Okay talk about leadership talk about loyalty guys have money I i’m hitting this hard, because so many of us have this money message going on in our head that keeps beating the shit out of US okay.

701

01:33:16.050 –> 01:33:22.170

TCF Coaches: keeps beating the shit out of us that we’re not worth this we can’t get this the remarkable never go for it it’s not the going rate.

702

01:33:24.030 –> 01:33:35.310

TCF Coaches: Okay, so it’s not just you retiring and buying a boat or whatever the hell, you want to do with your money and your career and your retirement and this net it’s about what Steve just said, the ability to be able to give to people.

703

01:33:36.000 –> 01:33:44.340

TCF Coaches: All right, it’s you know i’m fortunate enough to be in the same position as well, like i’m taking care of extended family members right now.

704

01:33:45.360 –> 01:33:49.650

TCF Coaches: and not one bit of me is upset about i’m like Fuck yeah This is why I work my ass off.

705

01:33:51.780 –> 01:33:57.900

TCF Coaches: Right this This is why this is why i’m fucking alpha, this is why i’m the beast, this is why i’m an elite motherfucker.

706

01:33:58.200 –> 01:34:12.030

TCF Coaches: so that I can care for the people that I care about so I can have their backs and meet their needs in their darkest moments, because I fucking love them and I know that’s the heart of most of you guys all of you guys I guarantee it’s all of you guys.

707

01:34:13.050 –> 01:34:21.720

TCF Coaches: But you don’t get there, if you don’t win the moments so when you don’t feel like writing a blog or shooting a video get off your fucking ass and do it.

708

01:34:23.190 –> 01:34:32.970

TCF Coaches: You know, when you start second guessing yourself on the pricing, I want you to think of the Steve story about how he’s got these two men in his life that are having a hard time and he’s able to help.

709

01:34:34.710 –> 01:34:42.570

TCF Coaches: Okay, when you’re tempted to blow off a role play or not schedule a role play or follow the process in the sales process.

710

01:34:43.050 –> 01:34:48.990

TCF Coaches: You think about this moment think about that moment how you want to be you want when somebody reaches out says, can you help me.

711

01:34:49.440 –> 01:34:58.740

TCF Coaches: or when you recognize the need you just want to proactively go hey man i’m helping you, I just wanted, I just want to help you out here think of that moment how shitty it’s going to feel when you can’t give to them.

712

01:35:00.930 –> 01:35:08.910

TCF Coaches: Because you ratios, the ratio says he has a change order for 26,000 bucks and you don’t have the balls to give it to the customer.

713

01:35:10.650 –> 01:35:11.430

TCF Coaches: mauricio.

714

01:35:12.600 –> 01:35:21.420

TCF Coaches: When you get the end of life and your spouse brother, whoever is about the die, and they need a $26,000 operation to save their life.

715

01:35:24.000 –> 01:35:25.290

TCF Coaches: Think back at this moment.

716

01:35:28.200 –> 01:35:32.190

TCF Coaches: it’s your money you deserved it go get it.

717

01:35:33.240 –> 01:35:34.560

TCF Coaches: is not about balls.

718

01:35:35.700 –> 01:35:46.110

TCF Coaches: it’s about right and wrong, and you have the choice you want to have in the future, because you know what this is a perfect example the choice you’re making the day is going to affect that future.

719

01:35:47.640 –> 01:35:50.130

TCF Coaches: And not making a choice is making a big choice.

720

01:35:51.930 –> 01:36:01.500

TCF Coaches: And dude you know what i’m if i’m you i’m getting off this call, I am i’m posting in the group I need a brown belt or above to role play this with me and then he role play and then he picked the phone up and fucking call the customer.

721

01:36:03.270 –> 01:36:03.900

TCF Coaches: When the moment.

722

01:36:05.280 –> 01:36:10.380

TCF Coaches: Because you thinking about i’ll tell you what you’re looking at your phone you guys know i’m talking about if you’re looking at your phone on the desk.

723

01:36:10.710 –> 01:36:21.540

TCF Coaches: And every second that you don’t pick the phone up when you know you should the phone gets bigger and bigger like a fucking cartoon now it’s as big as your House and there’s no way you’re so scared of it now you can’t pick it up.

724

01:36:22.920 –> 01:36:32.760

TCF Coaches: So attack it practice role play it with somebody who’s a brown or above worsley fucking head trash and immediately with that momentum dial the customer.

725

01:36:36.000 –> 01:36:38.520

TCF Coaches: You guys magic and there’s magic in this group.

726

01:36:38.730 –> 01:36:39.480

TCF Coaches: You just got to.

727

01:36:39.660 –> 01:36:41.340

TCF Coaches: Get out of your own way and let it happen.

728

01:36:41.580 –> 01:36:42.510

TCF Coaches: And you deserve it.

729

01:36:45.240 –> 01:36:49.260

TCF Coaches: And and that’s a hot button for me Murray sale, because I remember one of the things that.

730

01:36:49.560 –> 01:37:06.090

TCF Coaches: That collapse, to me, financially was there were a few projects that I had with these big builders, I was afraid to lose the builder and I had 70 $80,000 with the change orders on this one this few projects that we had that they weren’t going to pay me on.

731

01:37:08.010 –> 01:37:20.490

TCF Coaches: All right, because I screwed the pooch and didn’t dot.my i’s and cross all my t’s so there was no way I was going to get it all and long story short, I got zero because I didn’t go to fucking bat for it.

732

01:37:22.020 –> 01:37:23.640

TCF Coaches: I was being too nice of a guy.

733

01:37:24.810 –> 01:37:26.460

TCF Coaches: I didn’t want to make waves.

734

01:37:27.510 –> 01:37:31.320

TCF Coaches: When they agreed to the work and it hurt very, very badly.

735

01:37:32.550 –> 01:37:36.240

TCF Coaches: Okay, so and I know we can all think of a situation like that.

736

01:37:38.190 –> 01:37:41.640

TCF Coaches: Okay, so role play you got this.

737

01:37:45.810 –> 01:37:51.510

TCF Coaches: yeah I mean I did you know Steve this topic today could have been more timely, especially at the money stuff at the end here for me.

738

01:37:52.110 –> 01:38:05.700

TCF Coaches: Because i’m just i’m getting barraged with phone calls and messages and conversations with people that are in my circle and my family and this and that that that needs shit and it’s a great reminder like this is why we fight for what we do.

739

01:38:07.140 –> 01:38:09.570

TCF Coaches: This is why we show up consistently every day.

740

01:38:11.670 –> 01:38:16.110

TCF Coaches: Okay, so remember success doesn’t give a shit how you feel you guys.

741

01:38:18.120 –> 01:38:27.150

TCF Coaches: It does not care that you broke your foot a guy quit you’re terrified to talk money and send a change order for 26 grand over it doesn’t care.

742

01:38:29.160 –> 01:38:39.210

TCF Coaches: Back to that whole thing sitting at the table in a wobbly chair, with a broken leg on the Chair, you are not secure at the table of success sorry, none of us are.

743

01:38:40.350 –> 01:38:47.070

TCF Coaches: that’s why you got to win the fucking moments every day so share your biggest takeaway in the group you guys Facebook group Steve anything else.

744

01:38:48.150 –> 01:38:58.170

TCF Coaches: Only that either you’re going to you know live your life according to your plan or someone else’s you get to decide, and I hope today, today you decide to live your plan.

745

01:38:59.610 –> 01:39:08.880

TCF Coaches: Because he had a what ain’t nobody coming to save you know cavalry at the end baby, you are your own calorie so hop to it and have a fantastic week.

746

01:39:09.630 –> 01:39:10.530

TCF Coaches: appreciate you guys.