WEBVTT

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The Contractor Fight®: Did you take host back over to?

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The Contractor Fight®: All right.

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The Contractor Fight®: all right. What’s up. everybody, my furry friends. on this fine June thirtieth, the last day of June.

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The Contractor Fight®: 3 friends excluding the women. Obviously so.

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The Contractor Fight®: I was really just talking to Charlie Rice and his epic beard picture there. So anyway.

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The Contractor Fight®: yeah, that’s right, John. We are halfway through the year. The Queen and I were talking about that last night. It’s crazy how the year is half over.

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The Contractor Fight®: And hopefully, you guys are kicking some serious tail in your business. I’m excited today to announce our final AI trainer

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The Contractor Fight®: to you guys Mr. Chance Weber, the founder, CEO Guru, of all Google Company. guys, I’m going to turn it over to chance. And and before he gets into the training I’m just gonna ask him. I’m gonna mute myself. But I’m just gonna I’m gonna chill and just be here and learn like you guys

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The Contractor Fight®: But chance, I want to welcome you first to

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The Contractor Fight®: the training here today. We’re excited to to to learn from you. But also I would love for those that don’t know.

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The Contractor Fight®: guys chances one of our new battleground partners

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The Contractor Fight®: with his services at Agile company. and I wanted to just give him a minute to kick off with that

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The Contractor Fight®: and kind of share a little bit about what that means, you guys, we’re super excited about it in several months in the making because we wanted to get it right. And I think we got it right. Chance. So you guys, is it? I’m sorry you got Blam, his parents. It looks like Chan’s, but it’s chance.

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The Contractor Fight®: But dude welcome, and super fired up here. So share a little bit, and then do your thank man.

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Chans Weber: Yeah, of course. Thank you for having me.

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The Contractor Fight®: Let me do that. You are now the host. Everything is yours, Buddy.

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Chans Weber: all right. So now that I’m the host, how do I share my screen when I’m ready to share it?

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Chans Weber: I did have the ability to share my screen. But now that you just gave me this. I don’t see it anymore, so I don’t know what. Where, where that went.

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Chans Weber: You’re muted, my man, so I can’t hear you.

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Chans Weber: I never mind I got it back. I found it. I’m stupid. I had the screen too small. Alright? Well, yeah. So thanks for having me. yeah. As Tom said. So I know that there’s a Facebook group. I I know you guys have different groups, and I don’t know who’s in what or who saw what. But, Tom announced, I think it was a couple of days ago.

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Chans Weber: this partnership, which has been a long thing in the making. I mean, we’ve been talking about this for gosh months, months at least. And you know, whenever we do things like this, there’s legal stuff and all kinds of fun stuff that we had to work through all of it, get contract signed, and make sure it was gonna make a lot of sense. But the big thing guys that I wanted to to share with you and I. I posted this in the Facebook community as well.

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Chans Weber: I was just blown away by the fact that of of how Tom and Neil handled this specifically. So a lot of you guys probably don’t understand this. But in in my world there’s a lot of like commissions and kickbacks and referral agreements and things like that. So

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Chans Weber: you know, a lot of times when partnerships like this happen. Guys like Tom, you know, would essentially get like some kick back a referral fee for any of you guys that would work with us. And

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Chans Weber: when we started having these conversations with Tom and Neil. They were like, we don’t. We don’t want anything like that. We want to set up discounted prices for our members, so we want you to give the discounts and pass along to our members. We don’t want any type of commission or kick back. And again, a lot of you all probably don’t understand the world that we live in. It’s different than your world, but that is, I’ve never seen it before, so I’ve been in business for 12 years.

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Chans Weber: I am involved with different groups, different business groups, different coaching groups. I have never seen ownership of something like this come to a company like mine and say, we don’t want to get anything out of this. All we want to do is help our members. And

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Chans Weber: I I just I hope you guys understand how unique that that is. And it really sold me that much more on wanting to be. But part of this thing and helping you guys and working with Tom specifically, just because of that was their their way of handling this. And like, I said, it’s just, it’s very unique. But with that being said kind of what we have put together with our packages is.

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Chans Weber: there’s there’s a lot of you that are at different stages in your business, right. So I I understand what that’s like. I I started my company with $15,000 that I borrow from my my parents at 30 years old. So it was,

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Chans Weber: pretty humiliating at that time to be in that spot in life. But I know what it’s like to start a business. This is not public information, I’m not even supposed to share it. Tom knows this, but My company actually just got named into the ink 5,000 fast growing companies in the country. I don’t know where we’re going to shake out on the rankings again. That’s not public knowledge. But the reason I’m sharing this is that I understand what it’s like to be at entry level.

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Chans Weber: and truly have nothing going on. I I just remember getting our first $100,000 in sales, and it was a huge deal to where we’re at now. But when we talked about this and putting something together.

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Chans Weber: we kinda try to approach this from multiple different angles. So the first one is. And all this stuff is going to go up on the website. I don’t know where. I’m sure that that Neil and Tom will get all the stuff communicated to you guys because it all goes into effect officially on July first.

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Chans Weber: But there’s to start out. We have, like 3 different tiers of what I would call just set up like things that every business should have done. A lot of you guys probably already have most of this stuff done. It doesn’t mean that it can’t be done better or more efficiently. but we have 3 different tiers that are all discounted. They all there, there, there’s more services added to each one. But what the main focus of them is is around is your your Google, my business.

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Chans Weber: So the main thing that I’m gonna be talking about today, I know you guys have had a lot of information so far about AI and the different tools that you can use. And I want to hit on that just a little bit. But I actually am more. I think it’s more important for you guys specifically to understand how it’s going to affect Google, and just what that’s gonna look like. But within these 3 different tiers. We essentially can build your your your Gmb out, optimize it.

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Chans Weber: add some onsite SEO to your pages, check off a bunch of boxes that you really need done. And then is the tiers go up. We add building out Facebook pages again. Some of you guys might already have this stuff done, and it might not be relevant. Then the last one, we go to a whole other step of building out like an email template to help you guys get reviews to your Gmb, we set up. Yes, and do keyword research. I’m paraphrasing all this stuff. There’s a lot more to this, and

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I think Neil drys saw he drop the link in. So you guys will be able to see all of it yourselves. but those are all discounted essentially for the different programs that that they are and what they offer. Again, some of you guys might have a lot of this stuff done. Some of you might have some of it done But these are all things that we can help you with at these type of discounted rates, and then are more of a recurring basis, our standard management fee.

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Chans Weber: I mean, I’m sure there that I have several clients on this call. that that are working with us now, and this is all going to change as as of July first, but our standard ad spend management fee is 25. So we we have clients again on this call that are paying that right now as of July first, that’s going to be dropped down to 20%.

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Chans Weber: So that is of ad spend so hypothetically. If you were spending $10,000 a month in Ad. Spend just an easy number to work with our management. Fee would be 2,500 on top of that. Now, it’s going to come down to 2,000.

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Chans Weber: So again, the management fee for Facebook ads, Google ads, whatever you might be doing has dropped on 5. Our minimum has also dropped down. A lot of you would never spend that kind of money in your markets. You would never need to. So if you’re only spending, you know, a thousand, 15, $2,000 a month and add spend. Our minimum used to be $700, and that’s been dropped down to 500.

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Chans Weber: So again, those are just discounted ad management rates that have been dropped down. Those savings come directly to you guys. we just simply just charge less because you’re a member of the fight. and then we also have 10% off of all SEO services. So link building onsite SEO, keyword, optimization blogging Content for your website, any services that would fall under that SEO bucket

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Chans Weber: we have discounted 10 for members it is important for you guys to understand. I’m sure they’ve told you all this before. This is all tracked. I know Neil has been working with my team on making sure this is all tracked. If you are to work with us, and you were to leave

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Chans Weber: those discounts would immediately be removed. So again, this is only for actual paying members of the contractor fight. If you guys leave the group essentially, we have systems in place where they will notify us, and then your fees would you know the the the cost would go back to our normal standard price. So either way, you know there’s a lot in there. There’s a lot of different ways that we can help you guys. I’m also looking forward to outside of the business and money side of this. now that there’s like a partnership involved here.

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Chans Weber: I’ve been a member of your Facebook communities for for some time. Tom has had me in there. I haven’t been nearly as active quite frankly, as I intend to be moving forward and just helping you guys. So everything we’re talking about here is is business coming into to to my company, obviously in us making money. I’m looking forward to actually just being a resource for a lot more of you.

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Chans Weber: and just helping and assisting with questions and things like that for free no services involved just actually being a a helpful member to your community and help you guys a lot more. So all these things officially take place

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Chans Weber: Neil, you can yell at me if I’m wrong, but I’m pretty. I’m pretty sure that this is definitively going in place. Effective July first. So that’s tomorrow, if I unless I’m pretty sure correct. Last day of June. Right?

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Chans Weber: Yes. So as of tomorrow, these things will all officially be in place. So again, I’ve had several of my clients reach out to those of you that I haven’t connected with. Just you guys know, if you’re on this call, all of your stuff will be discounted. You guys have all been communicated this. But anybody that’s not working with us all these things will go into play again as of July first. So again, savings goes directly to you guys. And yeah, if you guys have any questions about that.

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Chans Weber: you could try to ask me at the end of this call or reach out to me directly afterwards, if you would like to, or Neil or Tom, for that matter, whatever you guys need to do to get more clarity on it. so I think that’s that. Let’s jump into

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Chans Weber: this AI stuff for today.

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Chans Weber: See if I can find a way to share the screen.

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The Contractor Fight®: All right. Can you guys see the presentation? Yes, sir.

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Chans Weber: perfect. All right.

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Chans Weber: Still, see it? We’re good on your guys in

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Chans Weber: perfect alright. Thank you. All right. So we’re gonna walk through this. I know I’ve seen a little bit of what you guys have had shared with you and trained and coached on as far as what AI is doing for the world. How the how you can use it is for a tool, and and so on. I kind of wanted to take a little bit of a different approach, instead of just coming on here and giving you guys more inside of how to use the tools quite frankly, guys.

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Chans Weber: there is so much damn content on the Internet now that it it just Google it. Like, if you need to learn more tools and how to use them that it’s it’s endless. It’s out there. There’s new tools coming out every single day. The tools that are out there are being enhanced and changed almost daily weekly. At this point they’re getting better and better and better. This is still a very new thing. but the big thing that I think I want to kick this off with is, I’ve been saying this to everybody for

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Chans Weber: quite some time now, but you’ll see my first bullet point here. I truly believe that AI is the biggest societal advancement since the Internet.

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Chans Weber: I literally think that we have no concept or even grasp of how big that this is going to be what it’s going to do, how it’s going to change the way that we function as human beings in life. It is. It is something that

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Chans Weber: I I don’t know if we we just haven’t quite as a society grasped how big that this thing is. But I will tell you all. If you’re not using it to this point, you are going to get buried, you will get left behind on several different levels, because it’s so much faster than we are as human beings. The way that it works, the things that it can do. It’s just it’s it’s exploding. So I’ve got a whole bunch of different. You know.

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Chans Weber: AI tools that are out there again. I know you guys have heard this stuff, and you’ve had other people present on it. So I didn’t want to waste a ton of time on just pounding the same things that you guys already have been have been shown. But the big things with these tools and these AI tools in general is, you’ve got to learn and understand that

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Chans Weber: the more precise that you are and the more specific that you are in using these to these tools, the better that you can be, you can literally just have the same piece of content rewritten a hundred different ways. So the more specific that you can be, the better the tools

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Chans Weber: are going to be utilized and will help you. But where I really want to shift this conversation today is how this is going to affect Google. AI is going to forever change Google as we know it. And and again. I’ve been in the Internet marketing world

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Chans Weber: for 12 years. Now I’ve seen a lot of changes. I’ve seen Google get sued in in the Uk and in Europe, and and see them lose lawsuits and seeing how that they change things. I’ve seen how the search engine and the layout of it has changed

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Chans Weber: a lot of times. If you guys aren’t in this world, you don’t realize but it’s changed a lot over the last decade. But this next change is going to be the biggest change that we ever have seen, so I don’t know if I if we could do a raise of hands I would love to ask, but I’m you know we can’t obviously on the zoom call. Most of you don’t have your videos on, but I’d be curious to know how many of you have actually even heard of search generative experience sge, this is the new Google guys. This is out right now. they’re beta testing it. So my team has been Beta testing sge

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Chans Weber: for a little over 2 months now, I believe. So anybody that has a Gmail account. You can. You can just Google this. And you can actually go sign up to be a beta tester. But this is as of right now, the screenshot here is what the new Google is going to look like.

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Chans Weber: So this is this is what I would call a circ. A search engine results page. And this is going. This is what is coming, at least as we know it right now. This is what they’re testing. So, as you can see by looking at this.

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Chans Weber: it’s very different than Google as we know it right now. So you can see at the top here we have a Google ad listing. And I actually have a video on the next slide that I want to show you guys when you land on Sg, and when you’re using Sg, when you land on a page. Believe it or not, you actually see nothing but ads right now, like, if there are 3 or 4 ads being run, all that your screen shows are the ads. Why is this?

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Chans Weber: Well, Google makes $0 off of SEO. They make $0 off of your map listing. They make $0 off of AI and these tools, and what it’s going to show you, they make money off of that. So when you actually do a search with this new Google, and how it’s being used. You only see ads at the top, and this one, we condense the screen down. But you’ll see your your ads are still at the top. Just have. They always have been But we’ve seen a big shift in emphasis on your Gmb.

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Chans Weber: your Google, my business. Okay? So we’re seeing in this new SEO world. Here again. It’s all being Beta tested right now. There is a lot more emphasis down here on the map, and they’re squeezing in standard SEO results here up above the map, which is something we’ve also never seen before. So how this is going to look

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Chans Weber: is going to drastically change consumers, behavior consumer behaviors and how they use Google. So again, this is crazy changes. Guys like this is going to completely change the world of Google. And it’s something that you guys have to say on the forefront of and the cutting edge of. Obviously, we’re gonna try to do that again within your Facebook community and things like that. I’m gonna try to post these things as we know them. But this is all being Beta tested. But it is coming in some way, shape or form.

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Chans Weber: hopefully, this video plays here. But I want to show you guys, this is actually just a screen recording that I have one of my employees put together of what it looks like right now.

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Chans Weber: So, as you can see, I’m just going to try to hold this back kind of drag it on my own, so we can stop.

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Chans Weber: of course, doesn’t want me to do that.

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Chans Weber: so you can see that she did a search here for plumbers near me

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Chans Weber: and notice, this is what is on her screen.

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Chans Weber: So when she did this search, this is this is Google, what? Where it’s going right now you’ll notice that all that you see on this page when you land here our ads, there is nothing else.

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Chans Weber: So if this stays this way. I think that you’re going to see a shift into a lot more ads getting clicks, which you know is good and bad, depending on your viewpoint right? Like, if you have SEO rankings that are very good and strong, that’s gonna hurt you. If you’re running ads, it’s going to help you. It’s also a situation where, if you’re not running ads and you do have good SEO ground, this might be a good thing to do is to start running ads because of the emphasis on them. And it’s all that you’re seeing right now when you land here.

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Chans Weber: But if we scroll a little bit forwards, you’ll see, and this is just her scrolling down the page. So the ads are top. And now you’re seeing what we just showed on the previous slide. So you’ll notice this is a gray box. Excuse me around these results, so you’ll notice it says generative AI is experimental info quality may vary because this is still in the Beta testing. But you’ll notice there’s this gray box around it. But this is what I’m trying to talk to you guys about about how important

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Chans Weber: your Gmb is going to become in the SEO world. Notice again, you guys have to understand a consumer behavior and what they’re doing. This is a roofers, a plumbers near me. Search. All that we saw were ads at the top of the page. We did a whole page scroll. Now all we’re seeing is Gmb, we have not seen a single SEO result organic result. Yet outside of these map listings, so the map listings, at least as this sits right now. They were vital before.

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Chans Weber: They’re probably gonna be 10 times more vital here moving forward. So you guys have to have these things set up efficiently and optimize correctly, just because this is going to become so much more dominant on these results. Pages. as we continue to scroll here, you’ll see, she’s gonna come down and you’ll see that down at the bottom is where the AI comes into play. So I’ll try to pause this here again.

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Chans Weber: So again, we’re we’re in St. Louis, Missouri. So that’s what the search is. But you’ll see down here, guys, that it’s got some information plumbers in Saint Louis charge between 45 and 100 out $50 per hour. With the average of job costing. It’s like AI is generating this material, and you’ll see that there’s actual buttons here that you can click on. What do plumbers charge per hour? How much does a plumber charge per hour in my area? You’ll see, she actually starts to click on these. And the AI is generating this information

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Chans Weber: literally on the fly. Within this circ again, search engines results page as a serve. So all of this is not like again. Google has never changed this much ever we’ve seen changes over time. But this type of change has never happened this this drastic before. So if you continue to watch this video, you’ll notice that she’s clicking on that the AI is immediately generating this content like on the fly.

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Chans Weber: So whatever question that she clicked on it immediately gave that information. Okay, so again, it’s going to come incorporated directly into Google results again. How well is this gonna work? How accurate is this information? All these things are still yet to be determined, and I’m sure this is an ever going work in progress. But the biggest takeaways that I want you guys to have from this is, Google is going to be forever changing as we know it.

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Chans Weber: I think you’re gonna see, these are my personal opinions with how it looks right now, you’re gonna see a way bigger shift into Google ads. Because that’s how Google makes money. They’re gonna utilize this to their advantage. And you’re gonna see a much bigger shift into your Gmb map listings. They’re going to become very important. They’ve always been important. They’re going to become a lot more important. So having these things in place structured and set up correctly and utilizing them on a regular basis is going to be vital. I would start doing it right now

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Chans Weber: if you haven’t been doing it heavily up to this point, posting to your Gmb regularly, putting pictures, putting videos pushing your clients to give you reviews. If you haven’t been doing this stuff regular, which you’ve all heard before. I’ve even spoke to you guys about this before and talk to you about it again. Very, very important before. To me it’s probably going to become 10 times more vital and important, moving forward. Okay.

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Chans Weber: so how to prepare for these changes again, remember that everything’s a moving part right now, this is a very important piece of this to understand like we’re seeing it in. It’s I don’t know if it’s infancy stages. I’m sure Google’s been testing this for years to get it to this point, but where it’s at right now might not be where it ends up officially, but it is coming, and it is a moving part. So again start to check off these boxes now, but understand that this might not be what it is right now.

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Chans Weber: build up your Gmp. Presence. I can’t say this enough. I’ve been pounding on it. I’ve probably said it too many times already on this call. But make sure you’re responding to every review. Make sure you’re posting to your Gmb regularly uploading photos and videos enable chat messages at your Gmb. If you can. Google gives favoritism to any Gmb. That has this chat message set up

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Chans Weber: again, you’ve got to be able to respond and handle it. But it is another thing that they favor when you do have this set up, because it shows you an active business that people can get a hold of you. Post your holiday hours add Q. A. To your your Gmb, so have, you know, frequently asked questions right there, where you could help people utilize this information to get the information they’re looking for. If you’re not doing these things regularly, guys, whoever is that you are your competitors in your market, they’re going to pass you if they haven’t already. So you guys have got to make sure you’re doing this stuff. Now.

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Chans Weber: other updates that we recommend. So adding your business name, address, phone number all these things, your license into the footer of your website. If you don’t have that already, get it added to your website again, this goes in the foot. Or if you don’t know what the footer is, it’s a very bottom piece at the bottom of the website. Need to have this information in here. create a Google site that uses a Google form.

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Chans Weber: This is a, this is one that is kind of silly. A lot of people don’t understand this. But you can. Google has a way to go build like a website. It’s super easy. All you need is a website that has your company name on it and has a Google form. This is another thing that we have seen notoriously, Google is the Gmb rankings are favoring

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Chans Weber: Gmbs that are linked to these actual Google sites. This is not your website. This is a separate website. It’s a Google form on it. It’s very easy, you guys, to do it yourself. Or we can obviously be hired, or any other agency. For that matter, it can be hired to go. Do this, but it’s not complicated. It’s not like going and building a website. It’s very simple and easy. But link that site, that Google site that you go build for yourself

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Chans Weber: to your Gmb, create a Gmb page on your website.

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Chans Weber: So your your actual website needs to have a Gmb page, a map listing page that it shows your address again, nap, information name, address, phone number needs to have its own actual page on your website. That, again, links to that. Gmb, ensure that your homepage has at least a thousand words of content on it. This is a newer thing, guys that we’re seeing trends moving to.

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Chans Weber: Typically, I mean, gosh, until the last couple of years. A homepage website, we would only put 500, maybe 700 words on. We are continuously seeing that websites that are very heavy and content on their homepage are ranking. Better. So make sure that you’ve got a thousand plus words on that homepage. You want to make sure the keywords are in there that you’re trying to target again. These are all things that we can help you with, or any agency that understands anything about SEO is going to understand and know how to do this stuff.

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Chans Weber: And then, lastly, add directions, parking info and images of your office to your website’s homepage.

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Chans Weber: Google is consistently looking for this correlation of you are who you say you are. You’re located where you say you’re located, and you’re a legitimate business. All of these things are trust factors for that algorithm. So again, all these things, if you don’t have them.

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Chans Weber: you need to add them as soon as you possibly can, no matter what happens with sge, and how this all shakes out when it does go live. All of these things need to be done either way. But again predominantly, what we’re seeing. If you’re doing these things now, you’re going to be ahead of the game ahead of your competitors when this stuff does go live.

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Chans Weber: and that’s all I’ve got. Tom. I don’t know if we want to open this up for Q. A. If you want to jump on here and open this up for Q. A. Or what you want to do?

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The Contractor Fight®: Absolutely. Q. A. Man. I I know that group will have some questions for you on this for you, maybe to explain some things a little deeper. So what do you guys got?

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The Contractor Fight®: You can unmute? You can type it in the box.

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Chans Weber: I’ve got one about what he was just saying about the Gmb’s Are you saying that we should have 2 different Gmb’s one for the main site and one linked to a Google site. No, it’s only one. Gmb.

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Chans Weber: so it’s only one. Gmb, so a Google site is a site that website lets you build. It’s basically like a plug and play tool. Okay, it’s an it’s another website. So you would essentially have 2 websites, and they would both link to the same. Gmb, so you have your standard website that you’ve you’ve got now, right? I’m sure everybody here has a website. And then you’ll build a Google site.

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Chans Weber: and they’ll both link to the same. Gmb. For whatever reason Google’s likes to see this Google site that you have. It’s very simple, man. It’s cookie cutter like, it’s the people aren’t. Gonna go find this website. They’re not. Gonna look at it. This is just like a behind the scenes thing that we’re seeing favoritism to you can build it on your own at 15 min.

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Jon: And it just needs to have a Google form on it.

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Chans Weber: That’s correct. Yep. So again. This is kind of some.

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Chans Weber: This is like, what’s the word I’m looking for? We’ll call this a hack. This is just something that we’re seeing that is working well right here right now.

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Chans Weber: I think there was a another question that got popped in here. Kelly.

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Chans Weber: I can see why it would be important to keep pushing content. The AI can read to get more information. Yes, yes, yes. Yes. Does the Google site need to be the same as your other site. So again, hopefully, I just answered that question. no, they they they’re different websites. They are their own standalone thing. And again, they both link to that. Gmb, so again, guys, how you gotta look at it like this is I? I kind of explain this. I’ll try to explain a little more clearly.

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Chans Weber: So Google says, Hey, contractor, here is your Gmb, this is where you say you are. This is what you say. Your phone number is this is your address. This is your business. Okay, we see that. How many other trust factors, essentially on the Internet, confirm this information.

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Chans Weber: So the more things that you have. This is why pack like bright local like or or yes, these are citation building software that you guys can pay for. They’re about 50 bucks a month that essentially builds this information and puts it all over the Internet. So you say, I’m ABC Roofer at 1, 2, 3, Main Street.

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Chans Weber: All that these software do is they go put that information all over the Internet as much as they can to help Google identify and know for certain that this is who you are. You are who you say you are. This is where you’re located. So again, these are just more trust factors. All these things that we just pointed out. I’ll help them determine and understand that you are who you say you are makes you more legit in their eyes, and they’re going to show favoritism essentially in the rankings, and how you show up.

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Chans Weber: Can you show an example of how to position a link on your website to your Gmb, so there’s no real right or wrong way to do this. Joe, it looks like Joe’s asking this You just need it to link to it. So if if you don’t know what a hyperlink is, yeah, I mean, you all of us have clicked on something. It’s taken us somewhere else. So it’s no different than that a link, a link is a link.

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Chans Weber: So again, I think that we’re we’re seeing these in the footer websites. You need your own. Gmb, page on your website. That just talk is your map location that links to your Gmb again, a Google site. These are 3 different things here that we’re talking about. The more of them that you have the better. So a link is a link. It’s just clicking on something on your website could be text. It could be an image that takes you to that Gmb listing.

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Chans Weber: So any of those things are linkable.

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Chans Weber: Isaac, Google, my business shut down my business profile. What can I do, man? First of all, I feel sorry for you. It’s a shit show to just put it candidly.

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Chans Weber: Reviews are being taken down.

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Chans Weber: there are businesses that get reviews that don’t show up. Google will suspend your profile for malicious activity, even though there probably wasn’t any damn malicious activity. It’s a nightmare, guys. There is no. First of all, this stuff is not common. It’s not religiously happening. Okay, but it does happen when it does the best piece of ice that I could give you. Isaac, or anybody else has run into this problem.

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Chans Weber: Pound them like relentlessly pound them with request to review it, to fix it, to bring it back, to show the reviews, to get rid of bad reviews that that aren’t legitimate of people that aren’t your customers. This also happens sometimes, like just relentlessly

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Chans Weber: message Google through those channels of where that’s at and don’t stop. There isn’t A. A. Unfortunately, guys I got asked this last year when I spoke at the mile high in Denver. Somebody, one of you guys asked me a a similar question like, How do I get it back?

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Chans Weber: I don’t. Guys. I don’t have a contact. Okay, like, my agency is managing 50 million dollars in Google ads a year. I don’t have a content like we have contacts, but nobody that like we can just call and say, Hey, get this guys. Damn Gmb back. It doesn’t exist like this is, people don’t exist which is baffling to me of a company of this size, but even we don’t have a contact. So you all aren’t gonna have one, either.

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Chans Weber: We would pound the same channels that you guys have, and just relentlessly like do not stop like. Eventually they will give in and make it right. It just it could take months, unfortunately. And it it sucks like I feel bad for you. I I just I I I don’t have a perfect answer, because there isn’t one. The answer I’m giving you is really all that you can do.

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Chans Weber: Kelly. Yes, I’ve had reviews that never show. You’re not the only one. Kelly. ask Google. Just continue to request them. Tell them, you know definitively, you have clients that have left them, and they’re not showing up, and they will. Yes, chance on this topic of the being shut down or whatever it is, we gotta be relentless. Can we use AI to to generate emails that go out like all the time? You you probably could it’s really not about

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Chans Weber: in our experience. It’s really not about like what you say. it’s more about the consistency of doing it. But but yeah, I’m sure you probably could off the top of my head. You know. I I I’m trying to think of ways you could do it. But but yeah, I mean, I’m sure there is a tool out there. That would do that. It’s it’s actually a great point. A great question, Tom. But but yeah, the consistency is the key, like people. Just they asked, you know, for it to come back. They message Google, and they don’t hear back when they quit.

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Chans Weber: You can’t like you just have to continue to pound them until eventually somebody sees it and handles it.

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Chans Weber: Yes.

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The Contractor Fight®: yeah, go ahead.

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The Contractor Fight®: No. I was just going to go to the next question before you jump back in there. So

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The Contractor Fight®: what is Google’s? Take on using AI generated content for your blogs and things like that, is there

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Chans Weber: right right here right now, they say, don’t do it, and and to not not use it. We have probably tested at least half a dozen softwares that are capable of recognizing AI content. So I I employ copywriters. Right? I have multiple copyrights on my team, and we have taken their original content and put it in the software, and they’ll say it’s AI

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Chans Weber: when they I literally wrote it sitting in our office like they use 0 AI, we’ve taken pieces of AI and put it in the Softwares, and it said that it’s not AI. So there are a lot of things that are out there, and tools. I am yet to truly find one that is definitively accurate where we’re cross testing with actual content from a person or AI and having it beneath, be able to identify it. Now, can Google do it?

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Chans Weber: I don’t know.

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Chans Weber: Nobody does. They still are saying not to do it. and not to, just, you know, use chat, Gpt to rip out a 400 500 word blog and go post it on your website. They’re saying, not to do with that.

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Chans Weber: Can they actually see that or know that definitively, I don’t know. Your guess is as good as mine.

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Chans Weber: But, guys, a lot of times Google tells you a lot of shit that is not reality like they will tell you. Backlinks are bad, and it’s not build them. You can’t do SEO without backlinks to this day. So it’s it’s just not reality. So what is the reality of what they can? It can’t do. I don’t know but time to answer your question from what they say. They say not to do it, not to use it. What what advice would you give somebody who, you know.

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Chans Weber: needs to create content at this point. So what we’re using it for so we’re big with with Jasper is our main content. AI tool that we’re using what we’re using it for is to help with ideas, so to brainstorm topics or to give us an outline. So we’ll we’ll use AI to come up with help with the topic and give us, you know, 4 or 5 bullet points within that topic, and then my copywriter will actually go. Write it.

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Chans Weber: so we will, and my team will go actually, still manually write it just like they would have. But we’re using it more so for the the topic generation, the outline generation, the supporting material information. And then we’re writing it off of that outline.

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Chans Weber: So that’s what we’re doing. For now, you know. I’m in a lot of SEO groups and communities on Facebook. And I’m watching results all over the place. Guys like

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Chans Weber: get real real SEO geeks of the world which I would not consider myself. But guys are like constantly testing what I would call black hat SEO, like they’ll put up a website and they’ll literally pop publish a thousand articles to it that are all AI, and I’ve seen some of them just shoot up rankings, and it work really. Well, I’ve seen those come right back down and crash and hit rock bottom. So I think it’s just a big unknown right now, like we don’t truly know what we can. It cannot do.

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Chans Weber: But, Tom, that’s how we are using it. We’re using it for titles topics outline supporting information. And then we’re still going and manually writing it, just because I in my business. I can’t take the risk right? Like we can’t.

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Chans Weber: I can’t take the risk of going and ripping out, you know. 15 blogs for my clients website and then have Google realize that it’s AI have them all be AI and penalize them. I can’t. I in my world, I can’t really roll the dice like that. Now, can that happen? Will that happen? I haven’t seen it happen yet, but I don’t know. So we have to kind of air on the side of caution. There.

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Chans Weber: Vinnie, Vinnie, you said same with made up Meta. Yes, it absolutely is like we’ve had ad accounts on Facebook. It shut down, penalized for nothing and had to fight to the nail to get them back again. Same concept guys just be relentless Eventually they have to. They they can’t ignore your messages forever.

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Chans Weber: if you get screenshot from customers who have left reviews, I’ve been able to get Google support, publish them immediately. No questions asked. Yeah, it’s great, Ben. So the more the Ben, if you guys are reading the chat, he’s basically saying he’s shown actual screenshots. And it’s helped. Yes, the more supportive information that you can give them. Give them.

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Jon: Yeah, I was in the middle of typing it all out, and you just caught right back up to it. So I figured it just unmute. I sure had. A minute since I’ve been in the SEO world. I. I remember that, like the top factors, used to be citations, your number and quality of your reviews and how engaged people generally were on your gmb, like, how do you see the factors? That rank gmb’s changing go moving into the new era?

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Chans Weber: So I would say that what we’re seeing now. Well, first of all, I don’t know, and nobody knows this definitively, because it’s not here yet. Right? But that’s I would say those things are still, and I would put your your actual physical location is also a a, a, a big piece of this. So I I will tell you guys like I, this sounds crazy, but it’s the truth.

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Chans Weber: If you let’s say this is the center of of the city that you work in. And you are located up here like Google, you’re automatically at a disadvantage. Now, the people that are up here close to your office, they’re more likely to to find you in those results. But your physical location does come into play. Like, if you guys are looking to like open a shop or open a a storefront, or whatever you might be doing.

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Chans Weber: looking at those Google where Google is emphasizing the locations within that area geographically having an office in the epicenter of that does help. And it is a factor that no matter what you do, you can’t change where you’re physically located. Right unless you physically move But to answer your question, John, I still right now those are still the most dominant ranking factors that I that I would say are still there. all these other things that I just listed out this presentation are all I would say secondary to that.

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Chans Weber: and but but there! But what you said is all part of that as well. So you know, there’s that’s still where it’s at. How’s it going to change? I don’t know. And quite frankly, man Nope, nobody has that answer. We’re not going to know. That’s a thing with SEO guys and just Google in general. They don’t give you a heads up and tell you right, they take. They take the shit live. And then you gotta figure it out right like, that’s how it works. unless you literally have like inside information at Google. Nobody’s gonna ever know this stuff until it actually goes to into fruition

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Jon: to follow that up. I know Google used to have, or maybe still has service area versus physical address. does that the this which do you think works better? Or does he matter whether you’re doing a service area or physical address.

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Chans Weber: I’ve seen them work both ways, but I always lean towards the physical address. is where I always lean, because that’s what they want to see is the physical address they want to work off of that physical address. So I, even in today’s results. If you just go searching around like, what what do you do, John? I do outdoor lighting for?

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Chans Weber: So go look at outdoor lighting. This is what this is, what we have to do all the time. So do outdoor lighting. Look it in your specific market like where you’re located. But go look at other markets.

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Chans Weber: Go, go! Go! You know Google outdoor lighting Atlanta outdoor lighting, you know, find other cities that are the same size as where you’re at and go Google and see kind of what they’re showing in those other areas. A lot of times. Guys like

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Chans Weber: what we think is the best thing isn’t.

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Chans Weber: But look at what you can see.

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Chans Weber: right? So we might think that we have this figured out, we know. But go look at what Google is showing in your market. And the other key piece to doing that, guys is you need to be on a cleared browser. No cash, no anything like your your history needs cleared. Your caching is cleared. You need logged out. Use the incognito window if you can, because Google knows your behaviors as a human and they’re showing you results based off of your history and what you’ve done. So you need, like a completely cleared clean

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Chans Weber: browser. And go do these searches in your market and other markets, and see what they’re showing. So for whatever reason, man in your market, if they are showing, you know service areas. Well, in that. Gmb.

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Chans Weber: then you might want to switch to that and give it a go. But, generally speaking, I would lean towards the side of the physical location. But again, every market is different. Just go look at what Google is showing, and that’s what I would run with. What are they showing?

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Chans Weber: What’s working? What’s out there, what they’re showing in your market for what you do, and I would I would lean that way from there.

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Jon: Gotcha

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Chans Weber: Yes, Neil Boomerang to help send, you know Neil posted in the chat. Tom, us about? you know, using AI to send those emails, Neil said he, use the boomerang. We’re big hubspot people. Same thing. You can schedule emails out and and they’ll send automatically. So there’s a lot of tools out there that could do that.

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Chans Weber: Other questions about Google AI. Anybody else have anything.

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Chans Weber: What if you work out of your apartment? I have an address hidden? Should I just reveal it, anyway? Kelly, it’s a tough one.

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So

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Chans Weber: Google does not like to see businesses in residential properties. That’s just a fact. we used to be able to really manipulate the system. This is years and years ago. Now, I mean guys, I had clients and I, and then to before they crack down on it, and we were just playing the game. But we had clients that would have, you know, 1520 locations in a market.

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Chans Weber: and cause it was easy to manipulate the system. Well, they they crack down on that. You can’t do it anymore. you, you know, Kelly, if at the end of the day you’re kind of in a loose, loose situation, to be candid because they don’t want to see a residential property. But I I would test it so I I would just I would try it the way you have it. Now you see where you’re at now. You see the results that you have now.

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Chans Weber: I would try to go. Put your physical address in with your apartment and see what happens. I would see what changes there. and see if it helps you or works against you. It’s not something that you can’t change back. You know. I hate to be moved. Making moves like that because Google doesn’t like to see that either. But I would just test it. That’s the best piece of advice I can give you.

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Chans Weber: Yeah. So a lot of businesses have done that like, I actually have a huge franchise client home services. business that that does that. And they use shared spaces for a lot of their locations. Those do work.

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Chans Weber: But again, not as well as like your true physical location. If you are in like a good, a legitimate commercial space. that’s still gonna work better. But yes, Tom, you can’t do that. I was actually getting ready to say that before you said before you chimed in, you guys can get these. I don’t. What? What’s the word I’m looking for? They’re they’re shared. They’re shared spaces. Yeah, yep, so you can get. You can get these places, and some of them are only like, you know, 2, 300 bucks a month, and you could set your Gmb up on those and see how it how it shakes out.

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Chans Weber: but but yeah, that that’s definitely something you could do. And and you could try a lot of this stuff. Guys comes also down to competition. You know, some of you guys are in very small markets that don’t have a lot of competition, and you can get a lot more traction a lot easier with having to get so creative when you’re in bigger markets, bigger cities, higher population densities, the competitions thicker. And you you gotta try some of these things to see how you can edge out your your competitors.

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Chans Weber: ups box address that will not work.

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Chans Weber: They will not let you do that. The Po box. They will not let you use either, so it has to be a physical location. I don’t see any other questions on here.

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Chans Weber: Anybody else have any questions, Tom, did you have anything else? I got one. Okay. Can you move the address of a Gmb with without consequences? Like, if you actually do change your address.

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Chans Weber: Yes, you can move it

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Jon: cool.

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Jon: I’ve seen I’ve seen things where, like someone moves a business and business a no business moves into the same location. They have a lot of trouble getting rid of the old businesses in. Yeah, it can be. It can be a problem. it’s a Google thing, man. But but yes, you can move it. I mean, businesses move right like this is a fact like they do move. So you gotta be able to move it, and you can move it.

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Chans Weber: What do you know about chat? Gpt pro, with using the document upload, producing option? I’ve only used chat feature. But what are the capabilities with the whole document? Uploading things? Conrad? I I haven’t used it, man. I have not played with that much. My team is mainly using Jasper. I use chat gpt in the same way that you do. I am familiar with the document upload, and that you could do that but I haven’t played with it enough to give you a any type of information. Better, worse, good, bad. I just haven’t messed with it.

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The Contractor Fight®: about that.

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Chans Weber: is there? Did I miss one?

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Chans Weber: This is Tim. If my home is my office, they don’t like this. That’s correct him. They don’t. Now, I’m not saying that you can’t use it. It’s just. It’s just like the previous question about the apartment, so I’m not saying you can’t use it. You can use it. I’m just saying that, generally speaking, when you look at results historically, they do not want to see. A residential property is A is the home for your business. They’re going to favor your competitors that have legitimate like commercial locations.

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Chans Weber: Again, guys every market, every niche. Right? There’s a difference between being a roofer and outdoor lighting guy right? There’s a lot more roofers. So every market, the level competition, all these things are going to come into factory as to well as to how well or not. Well, that would work for you, Tim, but but no, they they do not. Generally speaking, they do not like that again. I’m not saying you can’t do it. I’m just saying they don’t. Do. They penalize you, or just that show you

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Chans Weber: they they don’t show you. There’s no penalty. I mean, you guys, the day, the days of Google penalties like they’re gone like the old penguin and panda days like the Algorithm, so much more sophisticated now, I mean we we used to see clients that would not clients of ours knock on wood. I never had a client hit with a penalty. But we’d have people come to us that got hit with penalties.

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Chans Weber: and you know it. It. It would take sometimes half a year before the algorithm to make a new change. Everything with Google is is literally going on every single day now. So the days of getting a quote unquote penalty are gone. It is more so, Tom, to your point. They just won’t show you and that’s just with your Gmb, that’s with any content. Guys like if you have a bunch of spammy links come to your website from other countries like you got a bunch of links from India linking to your website that are all spammy. And I mean there’s things that happened there. I mean, there’s porn sites to get linked to to sites.

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Chans Weber: you know. A lot of the stuff just goes on in the dark web of the world. They don’t like that. And and historically they would just penalize you. Now they just won’t show you in results. So these are all things that you know you need to have a an I on and be aware of.

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Chans Weber: Is it that they won’t show you or they they’ll just show other people first, show other people first. So it you like, you’re gonna be so far buried in the results that you know you’re on page 3. You know what I mean. So it it’s yeah. It’s not like they blacklit you. You still can’t get a manual penalty. So I I just got done saying that you, the days of penalties are gone. I guess they’re not. You still can’t get a manual penalty. But honestly, guys, even in my world, I haven’t seen it in

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Chans Weber: years and years and years, but it is still possible. But you gotta really screw up these days to get a manual penalty

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Jon: like, I’m also working out of my house like, how would I fight that by making up like? Do I just double down on citations and making sure I’m really good at getting reviews.

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Chans Weber: It’s all it’s all you really can do your locations, your location, you know what I mean, I mean in a perfect world. You you go get a commercial location, but I understand that’s not the reality. Right? So at the end of the day. It’s it’s really all that you can do is to continue to check off these boxes every single day, and yes, have something like yx or bright local. Get as many reviews as you can. Respond to those reviews. Post to the Gmb. Everything that we talked about my presentation or other ways as well.

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Chans Weber: but yeah, man, that’s it’s really all your. Your circumstances are your circumstances. You just got to do the best that you can to work with it. Do you know the I’m just curious, Shawn. You show up well, like in your market. If you Google outdoor lighting with your location, you show up. No, although that’s because, like I’m I’m 30 days old in the business. I haven’t even set my. So I’m just what I need to focus on what’s my biggest gotcha. Yeah, get that set up asap because time and you can’t get it back. Can’t fail you. Time. Nope, you can’t. So get it up right. Get it up and start getting those reviews as fast as you can.

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The Contractor Fight®: A couple of more questions in there Bernardo asked. Could you walk us through again the benefit of creating a secondary website through Google. And then what benefits can we expect by doing that?

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Chans Weber: Yeah, Bernardo, basically what we’ve just seen through us. I mean, look, guys, I’m in a constant trial in our world. And we have seen that when you build these actual Google sites and link them to your Gmb, we have seen Google like that. So it’s really just that simple. That is something again, guys in this world. It’s never ending. The moving never stops. It’s something we’ve seen here for the last 6 to 8 months.

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Chans Weber: Excuse me that they want to see that. So the benefit is is we’ve just seen it help results. It’s really the that’s the main thing. And again, very easy to do. It’s just a Google site that you can build on your own.

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Chans Weber: what benefits can you expect by doing it? hopefully, your rankings increase. I can tell you this, it’s not gonna hurt you. So none of these things that we have walked through are are ever going to hurt you or take you in the wrong direction. They can only help you. So that would be the same thing there.

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Chans Weber: So with us. So for us that use our home as a location, we just need to be more aggressive with blogs and staying on top of our Gmb. I wouldn’t necessarily say Blog Sheldon. I don’t know. I mean, look, blogs are blogs. They help to help the SEO of your website in general. So I I you know the blogs are never a bad thing.

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Chans Weber: but I would say more. So kind of what John was hitting on your citation building. I would pay for a package like right local or yes, it’s out there. Bright locals, a little more user friendly. But I would be paying for those put services every. There’s not a person on this call that shouldn’t be paying for bright local or yes, every month. Like you guys are all service businesses. You need to have that side of citation building going on. I think it’s 50 bucks a month or something

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Chans Weber: for for those of us that are like me that don’t know the exact definition of a citation. What does that mean? It it so basically, it’s your, it’s your nap, information, name, address and phone number. Okay, so think, like, think like, think like, online phone books, guys like you go back in the day. We all you all use phone books. Right? So think of it as like directories is what they essentially are online. So Google wants to see that. You say I’m at 1, 2, 3, Main Street. My phone number is 3, 1, 4, blah blah blah blah.

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Chans Weber: These other citations when we talk about building citations. They’re essentially putting that same information on other websites on the Internet. So Google wants to see that alignment to understand that you’re legit so bright, local, or yes, you should all be paying for that. All that those Softwares do is they make sure your information is correct on the Internet, and they they show you where you have problems. You need to update it.

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Chans Weber: You have to pay to keep the information up, or is it paying to get new citations each month both. So they offer both services.

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Chans Weber: so like if I pay them for one month, like, I have to keep paying them every month for those to you, do you do? Yup, that’s how they make their money.

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Chans Weber: Yep.

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Chans Weber: Is it better to have quantity of content using AI first quality by hand.

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Chans Weber: I don’t know. That’s a great question, but I don’t have that answer. I mean again. All that I know is what Google is saying right now, which isn’t always the truth. It’s just the reality of it. But I don’t know, you know. I I I know that they’re saying not to use AI generated content for your blogs, like word for word, verbatim. I I would. I am not doing that, because in my business I can’t take that risk by going directly against what they’re saying.

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Chans Weber: But I I don’t know that answer. I don’t. I don’t. I don’t even know if Google has that answer like they can say that. But again, can they actually catch it and filter it? And

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Chans Weber: again, I don’t. I hate this. We’re penalized, but you know we’ll say hurt your rankings, and how well you show up because of it. I don’t even know if they have that figured out. I’m just all that I can do is tell you all what they tell us. So I don’t know. are you using AI tools to generate social media content quickly and in bulk. So that is a place that I do think that you can and should be using AI

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Chans Weber: to help write social media posts. I think that’s a great idea. I use it when I get stuck, you know, if I know what I want to say in a post you know a personal post. I’ll give it some information. Tell it to Tone that I want to say it in, and I’ll see what it fits out, and it helps me generate some ideas, but you can absolutely use it on social media. I mean, Facebook is not gonna care. If you have AI content or you can’t wrote it. There’s not so I would absolutely. I think it’s a great place to use it, especially to brainstorm and things like that which my team uses for content as well.

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Chans Weber: sorry trying to catch up here.

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Chans Weber: I got a question. Yes, sir.

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Alex Habib: it’s it. It occurred to me just recently that I’m looking to possibly get like a a marketing coach to kind of help

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Alex Habib: if I have any questions and stuff, because I don’t really know what I’m doing, and I don’t really know where to be putting my emphasis on stuff like that. I don’t want to go to an agency, because

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Alex Habib: just like they’re they’re intentions are not aligned with mine. And then or or I should say, like I I can’t.

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Alex Habib: I don’t want to advocate as well. It’s not about advocating. I really do. Wanna take on what I can take on. And this here, what are your thoughts on on that? And where where should I go for that?

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Chans Weber: I mean, look, I think that Tom, in this group does an incredible job of of helping you guys with marketing ideas and and ways to get outside of the box. But

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Chans Weber: You know, man, I

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Chans Weber: I I I’m not a big fan. I can’t. I’m gonna say this, Tom, don’t kill me. I’m not a big fan of coaches. This community is different. which is why I’m excited to be a part of it. I literally told Tom last year in Denver, how impressed that I was with just this community that you guys have, and how well everybody helps each other and so on, but as far as like a marketing coachman, I don’t even I don’t even know if that exists. I’m sure it does. But

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Chans Weber: you know I I I don’t even know how to like point you in the right direction. I guess I consider myself a marketing coach. I mean, I’m here helping coach, you guys right now. But I’m an agency guy. I do own an agency. It’s what I do for a living right?

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Chans Weber: But I’m sure that they’re out there. I I would just tell you this man, if you’re just trying to do this stuff on your own, there is so much content that’s just out there for you. even in this presentation, you know, I’ve put together things in here of just what you can do to help with your Gmb. Like the contents out there. If you’re just gonna go do the work yourself, then

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Chans Weber: what you need to do and how to do it is out there like even what we discussed today. I didn’t tell anything in this presentation. It’s like some hack or classified information. You can’t find other places on the Internet

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Chans Weber: from people in my world to do this stuff for a living, so I don’t know if I’m helping you answer your question or not. But I’m just not, I guess, overly familiar with just a marketing coach that’s out there a consultant, I’m sure they exist. I mean hell. Even agencies sometimes will do like just consulting work like that, where you just pay, you know, an hourly rate no different than you pay an attorney for that advice and consultation.

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Alex Habib: Thank you for that. I guess that I guess the reason for my question is is because I’ve I’ve engaged an agency before actually, on 2 different occasions, and and honestly, I got

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Alex Habib: very weak results. It just felt like I was just throwing 2 ground on the drain every month that I I I actually didn’t get any results. you know, I got more results from like a home stars type of directory than than what they did for a whole year.

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Alex Habib: And yeah, so that’s I don’t know. I just got a lot of stress and agencies. And and

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Chans Weber: no, I get it, man. And and and look guys I I get, I get fired right like we don’t perform for clients. Sometimes it it we’re in this business of performance. There are campaigns that don’t perform. Well, it happens. there’s also a lot of really shitty agencies. Man like that’s just the reality of it. I review accounts

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Chans Weber: it multiple times a week, and I’ll get a hold of accounts like Google ads, accounts, and the key words that that these people are paying for are not even what they want to target. I mean, just terribly run. So it happens. Man like it. The agency world has a black eye, and it it always has. You know, Covid killed a lot of bad agencies.

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Chans Weber: A lot of that agencies went under in Covid because they couldn’t sustain. we had the best year we ever had it 2020 before 21 and 22, and out here 23 will be the best year we’ve ever had. But I’m just saying that

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Chans Weber: it, you know it does happen, and I understand why you have a sour taste in your mouth, like I said, I would like to think that we’re a very, very good agency. But we get fired, too, like it’s nobody’s just perfect like this. This stuff’s hard a lot of times. People are way too impatient to get results.

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Chans Weber: This stuff can take time even with running Google ads like it can take 2, 3, 4 months to get these things honed in and really performing at the most efficient level, and a lot of times people get impatient, and a lot of businesses are too small to be investing in this stuff so they can’t sustain the cost to to get it up and running for several months, which it can take sometimes. So there’s a lot of factors that come in there. you know. I wish I could help you more if I

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Chans Weber: if I could see what went on and I I could probably help you. You know, understand what happened a little bit better. but I I hear you, man, it’s a conversation that I have every week, sometimes multiple times. So I’m familiar.

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Alex Habib: I appreciate that, and drop. Drop your link in the bottom.

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Chans Weber: Should we post our articles on our gmp as well, Kelly? Yes, you can’t post your Gmb. Too much pictures, articles, videos, whatever you can do, it’s never going to hurt you.

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Chans Weber: Yeah, yep, Sheldon said. Was talking to you. Alex, that just asked that question. Deep dive into times. Youtube, I’ve repeatedly use other type of tactics no one does any more. And they work. They absolutely do man grassroots efforts still work to this day. I do them for my own business development. So I agree with that. 100%

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Chans Weber: do Google service ads carry the same way as Google ad, so I love Lsa’s local service ads, they carried more weight as far as I’m concerned, for a lot of you guys like I they perform very, very well. They’re more expensive. but I I if you can run them, if you if you can get your business verified, you can go through that whole process to run them absolutely run them

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The Contractor Fight®: so as we

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The Contractor Fight®: wrap up here. I have a question on on ads when you run ads.

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The Contractor Fight®: It’s probably one of those. It it depends questions. because that’s the world of marketing. It is how long, how long before, you know, if the ad is working.

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Chans Weber: No, it’s it’s actually a very fair question. So what I tell people when we on board them is so I don’t. I don’t have contracts like our agency. We don’t, we do I? We’re a month to month contract my thought process has always been. If you’re unhappy with us, or you don’t want to work with us, or something comes up in your business. I’m not gonna milk you for another year, because a contract says to like if it’s not working and you’re not happy. Please go find something that works so. But what I always try to tell people, Tom is, you gotta give us 3 months. So

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Chans Weber: to understand how this works. When you start an ad, when you run specifically like a Google ad, we have to get data right? And if we get that data, we we make adjustments and we optimize that account. So what I always try to tell people is this month one should be the worst month that you ever have with us. It should be. Now, that doesn’t mean it’s going to be a bad month.

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Chans Weber: That doesn’t mean you’re not gonna get leads. It doesn’t mean you’re not gonna make sales. It just means it’s probably gonna be the worst month that you ever have, because we don’t have the data. So as we get more data, it gets more it it gets more honed in more targeted, and the results get better.

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Chans Weber: So, generally speaking, that’s a 3 month process. I always try to tell people like you gotta give it a full like 90 days in a realistic world it probably should be 4 to 6 months. But to to get that answer, and to get a a pretty damn good indicator of how? Well, that’s going to work. I typically, say, 3 months

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The Contractor Fight®: cool. Last question here, guys, Kelly, what would that timeframe be? The same for Facebook ads and boosted posts

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Chans Weber: when you’re running ads. You’re getting in front of people that don’t know who you are, so there’s there apples to orange this. So I I’m not a fan of boosting post. I think, in the influencer world, you know it. It helps to boost post. If you’ve got.

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Chans Weber: you know, 100,000 500,000 followers on Instagram or on Facebook. You can get in front of more of those people because it is an algorithm. You know, every one of your followers doesn’t see your post. It’s a actually a pretty small percentage depending on what study you look at. I think it’s about 7. So if you have a hundred followers on Facebook and you put a post up, only 7 of them are actually going to see it in their feed. Now, if you get a lot of engagement, and people are very, you know, involved in your business, and they like it. And they comment on your post. Then that percentage can go up. Obviously.

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Chans Weber: But, generally speaking, it’s very low. So with ads, when you run those ads, you’re going to get in front of more people that you don’t know. Okay? So they’re apples to oranges. But yes, to answer. Come back and answer your question. When we on board a Facebook ads client. It’s the same concept. It’s a 3 month ramp up period. So again, month one should be the worst month that you have. There’s a lot more moving parts. And Facebook ads and Google ads.

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Chans Weber: for example, you’re creative, right? So you might have a badass video that performs really really well, and your next video might suck well, no matter how good the targeting is of the people that we’re showing the ads to. If you’re creative isn’t nearly as good that ad can perform.

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Chans Weber: not as well as the one that had the great video. So there’s more moving parts and Facebook ads. But, generally speaking. Yes, I would also say, that’s a good 3 month ramp up period. Now, that’s not to say we’re gonna run the same ad for 3 months, just to be clear on that. I’m just talking about the account as a whole from a targeting perspective. You’re gonna have to run different ads, more than one ad for 3 months.

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The Contractor Fight®: So hopefully that answers your questions. A lot of movie parts in there

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The Contractor Fight®: got a message from your team about how a certain

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The Contractor Fight®: Add that I did several months ago to a certain audience, because you’ve been tweaking the audiences as we’ve gone is performing really well, and they asked me to shoot another

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The Contractor Fight®: short video for that ad for that audience which I sent to you guys, I think this morning we sent it over. So it it is one of the things that that

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The Contractor Fight®: people hate to hear about marketing is that it’s a lot of testing.

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Chans Weber: There are.

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The Contractor Fight®: Yeah, you and I have had this conversation a dozen times about.

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The Contractor Fight®: you know, 2 different people will be working with you, and one’s crushing it. One’s not well. The one who is not is in a highly competitive city.

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The Contractor Fight®: you know, and he’s spending 5 grand a month, and it’s not even making a dent on the ads where the other guy is spending 400 a month, 500 a month, and he’s killing it in his area because there’s less competition.

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Chans Weber: Yeah, it’s all about competition and cost of the real estate. It’s the same way on Facebook as well, like you’re buying that real estate at the end of the day. same thing with Google. But but yeah, I mean, that’s that’s why you know, Tom, on on our podcast that we recorded it. I think, what live last week, maybe the week before. I can’t remember. But that’s why we talked about how I’m just so anti any cookie cutter product

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Chans Weber: like you can’t just say we have SEO package, one that’s $1,500 a month, SEO package 2. That’s $2,500 a month in SEO package 3. That’s $4,000 a month, or something like that, like, whenever I see something like that, an agency like I I run like it. Just it screams in competency to me because you have to look at every single market

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Chans Weber: and the niche within that market. That is how you can try to scale out and figure out how much it’s gonna cost to play that game. SEO is such a gray area world, anyway, like nothing in it is black and white, to begin with. But that’s why I just can’t stand. I have such like

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Chans Weber: it. It it literally triggers me when there’s this is cookie cutter products, because it’s just not reality. That’s not how it works. So we we try to break down and look at every single market. Now with Google ads, you can run a forecast. You can say that you’re in the middle of Montana, you know. And there’s 20,000 people in your market. And you can say, Hey, Google, if we’re targeting these keywords. How much should we spend a month? So you can, definitively black and white, like forecast that.

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Chans Weber: And usually that’s goes pretty in line with what it would look like to do SEO in that market. Right? So again, if there’s more clicks, there’s more competition, it’s more expensive. Google ads is going to be more expensive

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Chans Weber: doing. SEO is going to be more expensive, right? But at the end of the day that’s why I’m just so anti cookie cutter products, because it’s just that’s not the reality of how this game works like you need to look at every single market on a very honed in individual basis and come up with a a plan for that market. That business in that market

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The Contractor Fight®: love it. And you know this is I guess I’ll I’ll end with this, and then chance. You can say anything you want to say. But

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The Contractor Fight®: this is why so much in in battleground here myself and the other coaches. We talk about attacking the whole field in your business, not just being a one trick pony.

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The Contractor Fight®: Right? That’s why I’m always on you to send you it’s and to post on social, and to reach out to your past customers and do your warranty calls, and to, you know, join networking groups, and you know, all the and all the online stuff that we’ve talked about, and

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The Contractor Fight®: what I’ve personally found

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The Contractor Fight®: in every business I’ve ever had is the results from each one of those things that I’m always doing goes up and down

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The Contractor Fight®: like Google, you know, like Youtube videos for us might totally kick us for a period of time. And then Youtube decides to just shit on us, for whatever reason, you know. But my social, my

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The Contractor Fight®: spike, in those moments, or my socials taken a hit. But the relationship marketing that I’ve done through the years is is that is at a peak.

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The Contractor Fight®: So hopefully, you guys understand what I’m saying here is, you know, part of own in a business is really becoming.

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The Contractor Fight®: I would say. A champion of your marketing doesn’t mean you have to do everything yourself. But you’ve gotta. You gotta be the most committed person in your company to building the shit out of your brand and and and to having those those goals and things like that.

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Chans Weber: Absolutely. Yeah, I would just I would double down on what you just said time. I call that the shotgun approach compared to the rifle approach like a lot of business owners. Just want to go pay for Google ads and think it’s just gonna drive them all the shit tons of leads, and that’s going to blow their business up. Well, can it? Sure? But you gotta be doing everything else as well like if you’re not doing all the things that I I’ve heard you, Tom, preach these things a million times over again like you. You can’t take a rifle approach to anything. It it’s it’s a shotgun approach. You got to do everything. All these things have to be consist, and it’s forever.

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Chans Weber: you know, like that’s the other thing like you gotta do this shit forever. This is not just something that you just go do for a couple of months like you have to consistently do it forever. That is, being a business owner. You have to do it forever. These things, like posting on social media, like all this stuff, organic content posted to your Gmb, like this isn’t something you’re gonna go do for 6 months. It’s forever like this needs you just need to be a part of your practice every day or week

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Chans Weber: that you do forever. It never stops, and a second you get your mindset around that from a marketing perspective is you’ve got these different buckets, you’ve just got to hit them and do it consistently forever. That’s when the real magic starts to happen right when these things all start to snowball. They all help each other. They all overlap in some way, shape or form. And that’s when this stuff starts to get fun. That’s how businesses grow.

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The Contractor Fight®: Boom. love it!

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The Contractor Fight®: Well, Dude, I appreciate you hanging with us here today. You just depressed everyone by saying it. It’s going to be forever because we we often think like, Oh, I got this set up. Now, I can move on to the next thing. But, guys, this is this is why it’s important to

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The Contractor Fight®: build your processes, build your team, bring on the right people that can handle all these things, because obviously, you know, you can’t do it all yourself. So But, dude, I appreciate your time, guys. I want to encourage you

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The Contractor Fight®: to head to the membership site at the top. In the menu you’ll see partners and check out chance and what he’s got going there for, you guys at Under Agile and Company chance. Appreciate you, Buddy.

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Chans Weber: Thanks, Tom, thanks for having me, Buddy.

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The Contractor Fight®: and

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The Contractor Fight®: sounds good guys have a great weekend.

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The Contractor Fight®: It’s Let’s see, 20’clock on the east coast, so you still have plenty of time to finish the week strong here in every time zone go sell some more shit today.

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The Contractor Fight®: do another post. Take some action from something you learned here today. Finish the week. Strong, run through the finish line and we’ll see you guys next time I’m out. Thanks, guys.