This AGOGE focused on strengthening the sales process through better tracking, relationship-building, personalized proposal delivery, and consistent Shin-Fu roleplay. The coaches challenged members to look beyond price when they lose jobs and instead evaluate how they’re communicating, presenting proposals, and building trust. The call also featured a live Shin-Fu roleplay with Greg DeSilva, who was awarded Black Belt status with the first-ever “Golden Ticket.”

Key Takeaways

• Track your wins and losses to identify what is actually affecting your close rate.
• Don’t assume price is the reason you’re losing larger projects.
• Avoid simply emailing estimates—use in-person meetings, Zoom, or personalized proposal videos when possible.
• Focus on building relationships instead of becoming another contractor who simply sends a quote.
• Reconnect with past customers and existing relationships as a source of new opportunities.
• Shin-Fu should feel like a genuine conversation, not a memorized script.
• Consistent roleplay builds confidence, listening skills, tonality, and stronger questioning.
• Greg DeSilva earned his Black Belt, recognizing both his Shin-Fu skills and his commitment to helping other members improve.