[8/19/26] The Fight Way Call MARKETING: hat to Do When All Your Other Marketing Is in Place

In this session, Coach Tim demonstrates how contractors can drive high-ROI growth beyond traditional advertising by shifting to post-sale “experience marketing” and hosting client appreciation events that convert existing customers into passionate brand advocates.

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Time Audit & Delegation Matrix Worksheet

The Deep Dive

In this webinar, Coach Tim explains that once foundational channels like websites, SEO, and paid ads are operating, contractors should shift their focus toward post-sale “experience marketing”. Instead of continually increasing ad spend on cold leads with diminishing returns, business owners can build deep trust and long-term brand advocacy by creating memorable moments for existing clients. Cutroni illustrates how hosting informal, non-sales client appreciation events—such as a catered backyard pizza party—can generate substantial returns through repeat work, reviews, and organic word-of-mouth referrals.

  • Shift to Experience Marketing: Focus on turning past, satisfied clients into active brand ambassadors instead of relying solely on paid advertising for cold leads.
  • Host Low-Pressure Client Events: Organize gatherings like catered appreciation parties, shop tours, or project walkthroughs where past clients can connect and naturally share their positive experiences.
  • Sell the Lifestyle, Not the Product: Emphasize the emotional outcomes of a project—such as family memories or relaxation—rather than technical specifications like stone, lumber, or hardware.
  • Lock in Annual Planning: Map out event dates on a dedicated marketing calendar during December or January to keep daily operational tasks from derailing event execution.
  • Incentivize Through Charity: Request a small donation to a local charity as an event registration fee to increase attendee commitment while supporting a good cause.
  • Partner with Complementary Trades: Collaborate with non-competing service providers (such as roofers partnering with soft-wash companies) to cross-promote services and swap qualified leads.
  • Diversify Marketing Channels: Keep at least five distinct marketing avenues running simultaneously to protect the business if one source slows down or disappears.